• September 7, 2023

    Study: Grounding a Concept in Humanity and Humour

    In short We know most businesses wouldn’t set out to create a barrier. But there are many ways that they can — even unintentionally — put up barriers and prevent people from fully accessing and [...]

  • June 30, 2023

    Study: Encouraging Canadians to Discover Tourism

    We rely on tourism to employ nearly 2 million Canadians, in diverse industries ranging from transportation to recreation and food and beverage services to entertainment. Our country’s economy—along with individuals in our largest cities, smallest towns and even our [...]

  • June 20, 2023

    Study: Let’s Go To Camp!

    Camp Cantina is a wine bar, deli and provisions shop opening in Wasagaming, Manitoba, this month. In late November, we met with the owner, Megan Tymura, a sommelier, wine sales rep and long-time friend of UpHouse, to learn about her [...]

  • January 18, 2023

    Study: Conveying Trust, Hope, and Safety for Winnipeg Children’s Access Agency

    "Once every two hours, a child in Manitoba is exposed to a police-reported incident of intimate partner violence." These are the sobering findings of a study conducted by the Manitoba Advocate for Children and Youth. The damage done to [...]

  • August 28, 2022

    Study: A Fresh Take on a Classic Beer Campaign for 1919

    Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]

  • July 27, 2022

    Study: Consulting a Community to Create a Brand

    Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]

  • May 17, 2022

    Study: 3 Best Practices for Working with Indigenous Organizations

    As Canada continues to work toward reconciliation – and in amplifying Indigenous voices – we’re seeing some long overdue, much-deserved growth in Indigenous-led organizations. As marketers, we need to be mindful of working with Indigenous brands in ways that [...]

  • February 15, 2022

    Study: The Million Tree Challenge

    Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]

  • August 11, 2021

    Study: An Upbeat Campaign to Capture Two Demographics

    Last year completely changed the way we work. Between navigating remote meetings and staggering time in the office, it was evident that everyone could benefit from a helping hand. That’s why our team was so excited to work with [...]

  • June 7, 2021

    Study: Creating a Size-Inclusive Sustainable Fashion Campaign

    Anne Mulaire is a Métis-owned fashion brand based in Winnipeg, providing sustainable and Métis inspired clothing options. The brand had designed clothing in sizes up to 16 or 18, but fashion designer and owner Andréanne Dandeneau realized it wasn’t [...]

  • June 7, 2021

    Study: Developing an Inclusive Brand Identity

    The Community-Based Research Centre (CBRC) is a non-profit organization that promotes the health of gay, bi, trans, Two-Spirit and trans men through community-led research, network-building and intervention development. In 2020, the CBRC Manitoba Regional Development Team partnered with recent [...]

  • June 5, 2021

    Study: A Social Campaign that Works from Anywhere

    Johnston Group is among Canada’s top employee benefits plan providers, offering smart solutions for companies of all sizes — whether you have one employee or over 10,000. Chambers Plan is the company’s premiere product, bringing affordable employee benefits to [...]