January 18, 2023
Case Study: Conveying Trust, Hope, and Safety for Winnipeg Children’s Access Agency
"Once every two hours, a child in Manitoba is exposed to a police-reported incident of intimate partner violence." These are the sobering findings of a study conducted by the Manitoba Advocate for Children and Youth. The damage done to [...]
August 28, 2022
Study: A Fresh Take on a Classic Beer Campaign for 1919
Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]
July 27, 2022
Study: Consulting a Community to Create a Brand
Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]
May 17, 2022
Study: 3 Best Practices for Working with Indigenous Organizations
As Canada continues to work toward reconciliation – and in amplifying Indigenous voices – we’re seeing some long overdue, much-deserved growth in Indigenous-led organizations. As marketers, we need to be mindful of working with Indigenous brands in ways that [...]
February 15, 2022
Study: The Million Tree Challenge
Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]
August 11, 2021
Study: An Upbeat Campaign to Capture Two Demographics
Last year completely changed the way we work. Between navigating remote meetings and staggering time in the office, it was evident that everyone could benefit from a helping hand. That’s why our team was so excited to work with [...]
June 7, 2021
Study: Creating a Size-Inclusive Sustainable Fashion Campaign
Anne Mulaire is a Métis-owned fashion brand based in Winnipeg, providing sustainable and Métis inspired clothing options. The brand had designed clothing in sizes up to 16 or 18, but fashion designer and owner Andréanne Dandeneau realized it wasn’t [...]
June 7, 2021
Study: Developing an Inclusive Brand Identity
The Community-Based Research Centre (CBRC) is a non-profit organization that promotes the health of gay, bi, trans, Two-Spirit and trans men through community-led research, network-building and intervention development. In 2020, the CBRC Manitoba Regional Development Team partnered with recent [...]
June 5, 2021
Study: A Social Campaign that Works from Anywhere
Johnston Group is among Canada’s top employee benefits plan providers, offering smart solutions for companies of all sizes — whether you have one employee or over 10,000. Chambers Plan is the company’s premiere product, bringing affordable employee benefits to [...]
June 5, 2021
Study: How to Pivot Your Execution without Killing Your Concept
For over 140 years, Red River Mutual (RRM) has been protecting stories – and the special places they’re made – in the communities they serve. Their insurance products cover homes, businesses and farms across Manitoba. We previously worked with them to [...]
May 29, 2021
Study: Talk About a Grow Op
Delta 9 is a cannabis company based in Winnipeg that produces and sells a range of cannabis products and services. As part of its own growing enterprise, Delta 9 developed Grow Pods — modular, scalable and stackable growing units [...]
March 15, 2021
Study: What’s in a Name?
The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]