When the Cerebral Palsy Association of Manitoba (CPMB) and the Public Interest Law Centre (PILC) reached out to continue momentum on their Locked Out of Life campaign that we had helped develop in 2018, we were immediately ready to get to work.
Our original video in 2018 helped Tyson Sylvester and Amelia Hampton bring attention to their human rights case advocating for better supports for adults with physical disabilities, and amp up public support and the pressure on the province to respond to this systemic issue.
Locked Out of Life showed how people living with significant disabilities in Manitoba are locked out of the supports that foster their social inclusion when they turn 18. These supports (screen readers, custom orthopedics, etc.) make it possible to hang out with friends, volunteer, go to school, and participate in social events.
The original campaign had made significant strides in moving the needle on Tyson and Amy’s case, but in 2020, the case was still ongoing, and it needed Manitobans’ attention once again.
We wanted to make sure Tyson’s story and stories like his, continued to capture the attention of the public. At the beginning of the pandemic, we saw an opportunity.