Explore Our Minds

Delve down a rabbit hole of tips, tricks, insight and inspiration!

  • February 14, 2024

    Swipe Right, Pitch Right: Mastering the Art of Selling Yourself in Love and Business

    Ah, love and business – two fields where the struggle to sell oneself is oddly similar. In both, that dreaded question lingers: How do I start? The opening line, the first impression, the spark that ignites the flames of interest.Statistically, [...]

  • February 5, 2024

    UpHouse Wins International Awards For Purpose-Driven Marketing

    Two campaigns use impactful messaging of inclusion for people with disabilities  Marketing and public relations agency UpHouse continues its reputation for creating award-winning, purpose-driven work with two Anthem Awards wins. The agency’s marketing campaigns Let’s Grow to Work and [...]

  • January 3, 2024

    Creative Crush: Sabrina Claros

    Sabrina Claros (she/her) is a Latina creative, adventurer and storyteller based in Los Angeles. Her work aims to highlight outdoor athletes and adventure beyond the excursions, peak bagging and epic views. She wants to tell the stories of the [...]

  • December 22, 2023

    Our Doors Are Open!

    A Little Bit About Us We're looking for talented collaborators to join our team. If you (or someone you know) is a hard worker, a team player, a good listener, a nice person and all of the good stuff, we [...]

  • December 21, 2023

    Hustle-Free Holidays and a Merry, Mindful Season

    'Tis the season to be jolly, but for many, it's also the season of hustling harder than Santa's elves on Christmas Eve. We've been wrapped up in the notion of hustle culture, a gift that keeps on giving stress, [...]

  • December 8, 2023

    Creative Crushes: Kendra and Hayley Penner Part 2

    We’re back with the exciting conclusion of our conversation with sisters Haley and Kendra Penner. Last time, we covered everything from ageing to Yahtzee, this time we’re getting the scoop on inspirations, what it feels like to be on the [...]

  • December 1, 2023

    Creative Crushes: Kendra and Hayley Penner Part 1

    This month we’ve got crushes so nice, we’re writing about them twice! Kendra Penner, a photographer, and Hayley Penner, a songwriter and author, are two talented sisters with a famous father named Fred. We sat down with the pair to [...]

  • November 15, 2023

    What Sound Does a Brand Make?

    What sound does a brand make? This is the question that’s been nagging me for weeks—not because I’m grappling with the answer, but because it’s a question I should have started asking myself years ago. I recently attended a [...]

  • November 2, 2023

    Why Barbie Made Fun of Herself (and You Should Too)

    There are obviously about a trillion things to covet about the marketing of the Barbie movie: the partnerships, the music, the art direction, the hype machine that launched it… the list goes on. But maybe one of the [...]

  • October 25, 2023

    Brave Marketing Can Strengthen Your Brand’s Connections

    A lot of marketing mavens talk about how important core values are to a brand, but few are willing to really lean into those values in meaningful ways. Heineken recently showed us how it’s done with The Social Swap, [...]