Public Relations

In business, reputation is everything.

With local knowledge and diverse media relationships in our back pocket, our expert team is positioned to handle public relations campaigns across North America. We’ve supported clients through grand openings, new product launches, strategic pivots, serious crises and everything in between.

Alongside our consultants, we’ll prepare your team and the public for whatever newsworthy message you need to communicate. With heart and empathy, we’ll help you build your status as a knowledge leader within your industry.

No matter the tactic, we cater the strategy to meet your objectives.

Media Relations

Few things are more valuable to an organization than positive publicity. We know what makes the news because we’ve worked with news media across Canada and the United States for years. We’ll work with you to identify news hooks and media opportunities for your organization and make sure you’re ready when the cameras start rolling.

Issues Management

If your organization has identified a critical issue you need to manage through public opinion, government policy or consumer behaviour, we can help create the long-term strategic plan to tackle it. This might include managing government relations, preparing briefs and messaging, or showing public support for policy changes. We like to employ grassroots public relations initiatives that win converts to your point of view over time.

Events

Public events are an effective way to communicate your message and engage your audience with a clear, persuasive call to action. We’ll help you plan and promote events that deliver results, drawing on our experience of hosting conferences, town halls, demonstrations, concerts, pop-ups and grand openings, to name a few. We’ve helped clients win celebrity endorsements and packaged diverse events from vehicle trials on a racetrack to wine tasting and scavenger hunts. We’re also pros at planning events that play for the cameras to deliver publicity for your initiative.

Research

Authoritative research can be a huge advantage when it comes to persuading your key stakeholders, or the public, of your point of view. We partner with lead polling and research firms to conduct quantitative and qualitative studies to back up your regional, national or international communication efforts. Whether it’s omnibus surveys, customized polling, online panels, focus groups or town halls, we’ll deliver the best research method for your business objectives.

Thought Leadership

Top brands frequently employ leading experts in a host of disciplines, from scientific research to sales and technological innovation to business leadership. If you’re ready for your brand to stand apart for what you think and do, then thought leadership initiatives may be right for you.

We’ll start by helping you refine your distinct point of view on business, scientific, social or public policy matters that sets you apart from your competitors. From there, we’ll determine the best tactics to demonstrate your thought leadership, including but not limited to: blogs, opinion pieces, speaking appearances, speech writing, collateral material, communications and events and research.

Op-Ed Pieces + Letters to the Editor

Sometimes a good opinion piece is the right tool to influence the public, the media or a government. Opinion pieces are difficult to craft because they need to be short and impactful—while persuasively explaining often complex topics at a Grade 5 level. We enjoy writing opinion pieces because we love when our clients are bold enough to put their points of view in writing. In this day and age, brave brands are the ones that win—and we’re here to help your message break through.

Photos + Video Opportunities

All media today is visual, so you need to think visually when presenting your news. We’ve designed hundreds of photo and video opportunities that have delivered millions of impressions for our clients. Media outlets trust us because they know when they get an invitation from UpHouse, it will be newsworthy, visual, well-organized and worthwhile.

READ OUR CASE STUDIES

Interested in learning more about our Public Relations services?

Let’s get in touch!

Call us: 431-478-1473
Send us an email: [email protected]
Schedule a low-pressure, no-obligation meeting with us.