• February 14, 2024

    Swipe Right, Pitch Right: Mastering the Art of Selling Yourself in Love and Business

    Ah, love and business – two fields where the struggle to sell oneself is oddly similar. In both, that dreaded question lingers: How do I start? The opening line, the first impression, the spark that ignites the flames of interest.Statistically, [...]

  • December 21, 2023

    Hustle-Free Holidays and a Merry, Mindful Season

    'Tis the season to be jolly, but for many, it's also the season of hustling harder than Santa's elves on Christmas Eve. We've been wrapped up in the notion of hustle culture, a gift that keeps on giving stress, [...]

  • November 15, 2023

    What Sound Does a Brand Make?

    What sound does a brand make? This is the question that’s been nagging me for weeks—not because I’m grappling with the answer, but because it’s a question I should have started asking myself years ago. I recently attended a [...]

  • November 2, 2023

    Why Barbie Made Fun of Herself (and You Should Too)

    There are obviously about a trillion things to covet about the marketing of the Barbie movie: the partnerships, the music, the art direction, the hype machine that launched it… the list goes on. But maybe one of the [...]

  • October 25, 2023

    Brave Marketing Can Strengthen Your Brand’s Connections

    A lot of marketing mavens talk about how important core values are to a brand, but few are willing to really lean into those values in meaningful ways. Heineken recently showed us how it’s done with The Social Swap, [...]

  • September 25, 2023

    Learning on the Job: Insights from an Internship

    At UpHouse, we love getting the opportunity to mentor interns who are working towards becoming communications professionals. Christina Klysh is one of our most recent interns, and while she may have been skeptical of her own skills when she started, [...]

  • September 22, 2023

    Lost & Found: Navigating Identity Loss in Migration and Business

    Loss of identity is a major symptom in migratory processes. It is also a major cause of non-conversion in brands. The concept of identity is something I am passionate about and I found a connection between a personal experience and my [...]

  • September 8, 2023

    How To Provide Interview Answers Like an Expert

    Just because you’ve made it to the C-Suite doesn’t mean you’re ready for media interviews. Many executives are well equipped with decent to excellent public speaking skills, but media interviews are often outside even the most seasoned executives’ comfort [...]

  • August 30, 2023

    How to Leverage the Power of Recruitment Videos

    To attract top notch talent, you need top notch recruitment strategies (read our blog about How to Master Effective and Informed Recruitment Marketing here!) – and in today’s digital age, visual content reigns supreme. Humans are wired to respond [...]

  • August 30, 2023

    How to Win the Talent Game through Employer Branding

    We all know that attracting and retaining top talent is crucial for any company's success, but have you ever wondered why some organizations seem like they’re able to effortlessly draw in the best of the best? The answer lies [...]

  • August 30, 2023

    How to Create Effective and Informed Recruitment Marketing

    In a competitive job market, standing out and attracting top talent requires more than just posting job listings and crossing your fingers. As a marketing agency with a nearly 100% retention rate, we understand that if you want to [...]

  • August 30, 2023

    How to Build a Marketing Request for Proposal

    A Marketing RFP (Request for Proposal) is a powerful tool that helps organizations find the right agency partner for their projects. Crafting a well-structured and comprehensive Marketing RFP is crucial for attracting qualified responses and ultimately selecting the best [...]