• September 7, 2023

    Study: Grounding a Concept in Humanity and Humour

    In short We know most businesses wouldn’t set out to create a barrier. But there are many ways that they can — even unintentionally — put up barriers and prevent people from fully accessing and [...]

  • June 30, 2023

    Study: Encouraging Canadians to Discover Tourism

    We rely on tourism to employ nearly 2 million Canadians, in diverse industries ranging from transportation to recreation and food and beverage services to entertainment. Our country’s economy—along with individuals in our largest cities, smallest towns and even our [...]

  • June 20, 2023

    Study: Let’s Go To Camp!

    Camp Cantina is a wine bar, deli and provisions shop opening in Wasagaming, Manitoba, this month. In late November, we met with the owner, Megan Tymura, a sommelier, wine sales rep and long-time friend of UpHouse, to learn about her [...]

  • February 1, 2023

    Study: Travel Manitoba Brand Refresh Launch

    In short Travel Manitoba’s branding had done a remarkable job establishing the province as a destination for locals, Canadians, and international travellers. However, the way we discover and choose travel has changed over the [...]

  • January 31, 2023

    Study: A Call For Direct Support Professionals

    The Direct Support Profession (DSP) offers the opportunity to support someone with a disability to live the life they want at work, at home, and in the community.It can be challenging at times, and it doesn't pay much more [...]

  • January 18, 2023

    Study: Conveying Trust, Hope, and Safety for Winnipeg Children’s Access Agency

    "Once every two hours, a child in Manitoba is exposed to a police-reported incident of intimate partner violence." These are the sobering findings of a study conducted by the Manitoba Advocate for Children and Youth. The damage done to [...]

  • November 2, 2022

    Study: Sharing Hope in Isolation

    In short When the Cerebral Palsy Association of Manitoba (CPMB) and the Public Interest Law Centre (PILC) reached out to continue momentum on their Locked Out of Life campaign that we had helped develop [...]

  • November 2, 2022

    Study: Sex Ed for Everyone

    https://vimeo.com/561959981 In short Sex Ed for Everyone is an example of overcoming the awkwardness and shame associated with conversations about sex and sexuality, with the intent to link folks to a better resource [...]

  • November 2, 2022

    Study: See Me Wild

    https://vimeo.com/720818765 In short Wildlife Haven is a local, Manitoba-based, not-for-profit organization that rescues and cares for wildlife, and when possible, releases them back to their natural habitats.  UpHouse began working with Wildlife Haven [...]

  • August 28, 2022

    Study: A Fresh Take on a Classic Beer Campaign for 1919

    Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]

  • July 27, 2022

    Study: Consulting a Community to Create a Brand

    Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]

  • May 17, 2022

    Study: 3 Best Practices for Working with Indigenous Organizations

    As Canada continues to work toward reconciliation – and in amplifying Indigenous voices – we’re seeing some long overdue, much-deserved growth in Indigenous-led organizations. As marketers, we need to be mindful of working with Indigenous brands in ways that [...]