As an agency, our process can vary quite a bit from project to project — what works for one client won’t work for another. But to ensure this project of many projects wouldn’t strain our resources, a defined, streamlined process would be essential.
Knowing we had to focus our resources on designing the logo, colour palette and collateral, we proposed the micro-cultivators do the heavy lifting on research and brand identity by filling out a detailed creative brief. This would be followed by a kickoff meeting to discuss the brief, after which our designers would get to work. Only one set of logos and collateral would be produced, rather than giving each client multiple options to consider, and revisions would be limited.