We created content that juxtaposed the condition of the animals as they entered the Wildlife Haven facilities with the condition that they left in, showing the injuries caused by humans along with the potential these animals could have with the right care and support to recover. It showed that they couldn’t be tamed, and with the help of sponsors, we could all see them wild once more.
We also created a sponsorship catalogue with social media posts that linked to the catalogue. We used strong graphic images that highlighted each animal and shared stories from each animal’s injury, while also celebrating their resilience and documenting their recovery (and Wildlife Haven’s role in that recovery).
For social media, we knew we were working with a talented in-house team at Wildlife Haven who understood their audience and could manage posting social content themselves. This allowed us to stretch our budget further for our team to focus on larger creative pieces and digital marketing.
We focused on supplying them with content and graphics tailored to each of their audiences and the messages they wanted to share – starting with content aimed at animal lovers and transitioning to content with a holiday twist that they could begin posting closer to the holiday season. As the campaign ran, the client was able to pivot by capitalizing on audience engagement. This was made easier by the strong visual identity and concise brand messaging that was easy to emulate and adapt. Showcasing real wildlife in this campaign allowed us to create something that our audience could connect with, while also giving us the opportunity to educate people on the harm human interaction can have on wildlife. Wildlife Haven was on board and happy to give us the freedom to push the creative, which helped shape the finished product.