Advanced Pitching & Save the Dates
We began pitching targeted media outlets and journalists in the weeks leading up to the launch event. The aim was to make the outlets aware of the brand launch, encourage them to “save the date” and to set up interviews with key knowledge holders on the day of the media event.
On January 9, 2023, we presented the refreshed brand at Travel Manitoba’s arts and culture summit. Premier Heather Stefanson, several ministers, and 220+ attendees were there to experience the launch.
More than 20 reporters attended either in person or online from various news outlets across the province. Media releases were distributed during the event via email and over the newswire with a multimedia media kit in French and English. Top Manitoba social media influencers were also invited and arrived ready to share the event on their platforms.
A hybrid press conference Q&A followed the presentation. Spokespersons from Travel Manitoba, UpHouse and the Government of Manitoba were broadcast to journalists across Canada and able to answer questions through Zoom, facilitated by the UpHouse public relations team.