At UpHouse, we help connect the values of your brand to those of your audiences. We may even win you some awards and accolades along the way.
February 16, 2021
Study: How to Build a Campaign Around a Lot of Little Ideas
StreetSide Developments is a reputable builder of quality condominiums in Winnipeg. Over the past 30 years, the company has set itself apart from other developers by ensuring quality, style and value are at the heart of every project. We’ve worked [...]
Manitoba Possible has offered support programs and services for Manitobans living with disabilities since 1950. Formerly The Society for Manitobans with Disabilities, we helped the organization rebrand itself as Manitoba Possible, and worked with them to develop a fresh brand [...]
Study: A Community Sponsorship Connects with Over 150 Submissions Thanks to an Authentic Message
When working with Red River Mutual to redefine their company values and reinvigorate their brand in 2018, we helped them introduce a new look and a new tagline: Your Story is Ours to Protect. This tagline not only became a [...]
Study: A Bold Video to Create a Lasting Impression
Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]
Study: Updating a Brand When the Audience and Offering Changes
Legacy Bowes Group began in 1984 and quickly grew into one of Winnipeg’s leading organizational consulting firms, offering career management, executive coaching, human resources advice, leadership training and an executive search practice. Recently, the firm was acquired by TIPI [...]
Study: Creating a New Vision for an Adventurous Brand
Hitchweb is a Canadian online retailer specializing in high-quality vehicle parts and accessories, including hitches, roof racks, cargo carriers and camper supplies—the things every outdoor enthusiast needs to embrace the road wherever it may take them. Currently, their strongest marketing [...]
Study: Conceiving a Design that Feels Contemporary Yet Old School
From humble beginnings, Delta 9 was launched in 2013 by a father and son team. All they had were a few types of cannabis seeds, a handful of cannabis clones, a small nursery and a couple of grow rooms in [...]
Study: Helping Teach Kids (And Expand Adults’ Definitions) of Jobs That Put People on the Frontlines
When the COVID-19 pandemic first hit Canada in March, many of us understandably felt anxious. Businesses closed, schools closed, outdoor spaces closed and playgrounds closed. Life as we knew it hit pause – and we were all asked to [...]
Study: Building a Lasting Brand for Event Recall Year After Year
The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, [...]
Study: How Do You Give Fresh Life to a Brand Without Overhauling It?
Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially [...]
Our Winnipeg office is located on Treaty 1 Territory, the original lands of the Anishinaabeg, Cree, Anishininiimowin (Oji-Cree) and Očhéthi Šakówiŋ (Seven Council Fires) peoples, and on the homeland of the Métis Nation. We acknowledge the harms and mistakes of the past and we seek to move forward in partnership with Indigenous communities in a spirit of respect, reconciliation and collaboration.