Case Studies

At UpHouse, we help connect the values of your brand to those of your audiences. We may even win you some awards and accolades along the way.

  • February 16, 2021

    Study: How to Build a Campaign Around a Lot of Little Ideas

    StreetSide Developments is a reputable builder of quality condominiums in Winnipeg. Over the past 30 years, the company has set itself apart from other developers by ensuring quality, style and value are at the heart of every project. We’ve worked [...]

  • February 9, 2021

    Study: Exploring Creative Possibilities

    Manitoba Possible has offered support programs and services for Manitobans living with disabilities since 1950. Formerly The Society for Manitobans with Disabilities, we helped the organization rebrand itself as Manitoba Possible, and worked with them to develop a fresh brand [...]

  • January 25, 2021

    Study: A Community Sponsorship Connects with Over 150 Submissions Thanks to an Authentic Message

    When working with Red River Mutual to redefine their company values and reinvigorate their brand in 2018, we helped them introduce a new look and a new tagline: Your Story is Ours to Protect. This tagline not only became a [...]

  • January 5, 2021

    Study: A Bold Video to Create a Lasting Impression

    Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]

  • December 16, 2020

    Study: Updating a Brand When the Audience and Offering Changes

    Legacy Bowes Group began in 1984 and quickly grew into one of Winnipeg’s leading organizational consulting firms, offering career management, executive coaching, human resources advice, leadership training and an executive search practice. Recently, the firm was acquired by TIPI [...]

  • December 2, 2020

    Study: Creating a New Vision for an Adventurous Brand

    Hitchweb is a Canadian online retailer specializing in high-quality vehicle parts and accessories, including hitches, roof racks, cargo carriers and camper supplies—the things every outdoor enthusiast needs to embrace the road wherever it may take them. Currently, their strongest marketing [...]

  • November 23, 2020

    Study: Conceiving a Design that Feels Contemporary Yet Old School

    From humble beginnings, Delta 9 was launched in 2013 by a father and son team. All they had were a few types of cannabis seeds, a handful of cannabis clones, a small nursery and a couple of grow rooms in [...]

  • November 17, 2020

    Study: Helping Teach Kids (And Expand Adults’ Definitions) of Jobs That Put People on the Frontlines

    When the COVID-19 pandemic first hit Canada in March, many of us understandably felt anxious. Businesses closed, schools closed, outdoor spaces closed and playgrounds closed. Life as we knew it hit pause – and we were all asked to [...]

  • October 30, 2019

    Study: Building a Lasting Brand for Event Recall Year After Year

    The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, [...]

  • August 3, 2019

    Study: How Do You Give Fresh Life to a Brand Without Overhauling It?

    Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially [...]