Case Studies

At UpHouse, we help connect the values of your brand to those of your audiences. We may even win you some awards and accolades along the way.

  • Red lines on a cream background resembling tree rings

    February 15, 2022

    Study: The Million Tree Challenge

    Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]

  • A Career Ready Student working on an iPad while inside of an inflatable flamingo inner tube,

    August 11, 2021

    Study: An Upbeat Campaign to Capture Two Demographics

    Last year completely changed the way we work. Between navigating remote meetings and staggering time in the office, it was evident that everyone could benefit from a helping hand. That’s why our team was so excited to work with [...]

  • A film slate resting against a tripod

    June 7, 2021

    Study: Creating a Size-Inclusive Sustainable Fashion Campaign

    Anne Mulaire is a Métis-owned fashion brand based in Winnipeg, providing sustainable and Métis inspired clothing options. The brand had designed clothing in sizes up to 16 or 18, but fashion designer and owner Andréanne Dandeneau realized it wasn’t [...]

  • Abstract round shapes representing Man on Manitoba

    June 7, 2021

    Study: Developing an Inclusive Brand Identity

    The Community-Based Research Centre (CBRC) is a non-profit organization that promotes the health of gay, bi, trans, Two-Spirit and trans men through community-led research, network-building and intervention development. In 2020, the CBRC Manitoba Regional Development Team partnered with recent [...]

  • An illustration of a person speaking to their laptop with a superimposed image of someone on a computer talking back.

    June 5, 2021

    Study: A Social Campaign that Works from Anywhere

    Johnston Group is among Canada’s top employee benefits plan providers, offering smart solutions for companies of all sizes — whether you have one employee or over 10,000. Chambers Plan is the company’s premiere product, bringing affordable employee benefits to [...]

  • Red River Mutual "What's next in your story?" tagline.

    June 5, 2021

    Study: How to Pivot Your Execution without Killing Your Concept

    For over 140 years, Red River Mutual (RRM) has been protecting stories – and the special places they’re made – in the communities they serve. Their insurance products cover homes, businesses and farms across Manitoba. We previously worked with them to [...]

  • Mockups of the brand on plastic lighters.

    May 29, 2021

    Study: Talk About a Grow Op

    Delta 9 is a cannabis company based in Winnipeg that produces and sells a range of cannabis products and services. As part of its own growing enterprise, Delta 9 developed Grow Pods — modular, scalable and stackable growing units [...]

  • Child standing on a bright pink cube next to a large blue triangle against a purple background.

    March 15, 2021

    Study: What’s in a Name?

    The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]

  • Photo of a puppy sleeping with an illustrated pacifier in its mouth.

    February 16, 2021

    Study: How to Build a Campaign Around a Lot of Little Ideas

    StreetSide Developments is a reputable builder of quality condominiums in Winnipeg. Over the past 30 years, the company has set itself apart from other developers by ensuring quality, style and value are at the heart of every project. We’ve worked [...]

  • Still of a mother and two children against a pink circle and purple background.

    February 9, 2021

    Study: Exploring Creative Possibilities

    Manitoba Possible has offered support programs and services for Manitobans living with disabilities since 1950. Formerly The Society for Manitobans with Disabilities, we helped the organization rebrand itself as Manitoba Possible, and worked with them to develop a fresh brand [...]