What Happened Next?
The videos, which were launched once per day during Open Access Week, provided a strong message and memorable effect, and will allow Campus Manitoba to use them as they continue to grow their presence in the Open Ed sector for years to come.
“Open Education Week takes place annually in March,” Carley McDougall, the Acting Executive Director, Campus Manitoba explains. “The goal is to raise awareness and showcase the impact open education has on teaching and learning worldwide. This year, Campus Manitoba wanted to highlight the main aspects of open education through the use of short, engaging motion-graphic videos. Working with UpHouse is always an easy choice because they think outside of the box, have a collaborative approach to working with our small in-house communications team and they deliver great results.”
“We are so happy with how the videos turned out and have been receiving positive feedback from the community. They are valuable assets that we now have in our toolbox as we continue with the work that we do through the Manitoba Open Textbook Initiative.”
– Carley McDougall, Acting Executive Director, Campus Manitoba