Even though recent years have seen a dramatic increase in aggressively intolerant views being posted in public, it’s really hard to expect misogynists to gain public favour by attacking Heineken for this campaign. And if the brand did receive blowback, it’s easy to defend yourself when you’re on the side of fairness and gender equality.
The big bonus with this campaign is how terrific the people who agree with you will feel when they buy a case of Heineken before the next game.
Well done, lads and lasses! Play on!