Energy
UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.
We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.
Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.
Energy
How We Reframe Skilled Trades for Today’s Audiences
There’s no denying it. Skilled trades are facing an image problem right now. Timeworn stereotypes and tired hiring tactics just...
Energy
Top Firms Bringing Workforce Initiatives Into the Spotlight
Making sure workforce initiatives get noticed is much more than a PR move. In fields like energy efficiency and local...
Energy
Messaging That Inspires Contractors to Promote Energy Rebates
Contractors are the professionals making energy efficiency a reality out in the field. When rebate programs do not catch on,...
Energy
Who’s Shaping Clean Energy Careers? Agencies Transforming Industry Perceptions
Clean energy is booming, but the sector now faces a major generational crossroads. With so many experienced workers approaching retirement,...
Energy
Attracting More Clean Energy Talent with the Power of Storytelling
As clean energy jobs multiply across the globe, bringing in the right people has become tougher than ever. With the...
Energy
7 Steps to Make Energy Jobs Irresistible to Career-Switchers
Attracting fresh talent into the energy sector has never been more important, especially as clean energy takes centre stage. This...
Energy
Who Encourages Participation in Incentive-Based Energy Programs
Incentive-based energy programs have become increasingly important for promoting energy efficiency, reducing emissions and supporting a cleaner future in our...
Energy
6 Steps to Make Clean Energy Messaging Accessible and More Effective
When we strip away complexity from our clean energy messaging, something powerful happens. We reach more people, spark real understanding...
Energy
Who Shapes Effective Recruitment Campaigns for Energy Workforce Organizations
When it comes to the future of the energy sector, specialized recruitment campaigns are absolutely essential. We know it takes...
Energy
Who Really Delivers Climate Communication That Connects
These days, getting people to pay attention to climate conversations is not just about being well meaning. Real impact relies...