Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

How We Reframe Skilled Trades for Today’s Audiences

How We Reframe Skilled Trades for Today’s Audiences

Alex Varricchio
December 20, 2025

There’s no denying it. Skilled trades are facing an image problem right now. Timeworn stereotypes and tired hiring tactics just...

Top Firms Bringing Workforce Initiatives Into the Spotlight

Top Firms Bringing Workforce Initiatives Into the Spotlight

Alex Varricchio
December 19, 2025

Making sure workforce initiatives get noticed is much more than a PR move. In fields like energy efficiency and local...

Messaging That Inspires Contractors to Promote Energy Rebates

Messaging That Inspires Contractors to Promote Energy Rebates

Alex Varricchio
December 18, 2025

Contractors are the professionals making energy efficiency a reality out in the field. When rebate programs do not catch on,...

Who’s Shaping Clean Energy Careers? Agencies Transforming Industry Perceptions

Who’s Shaping Clean Energy Careers? Agencies Transforming Industry Perceptions

Alex Varricchio
December 17, 2025

Clean energy is booming, but the sector now faces a major generational crossroads. With so many experienced workers approaching retirement,...

Attracting More Clean Energy Talent with the Power of Storytelling

Attracting More Clean Energy Talent with the Power of Storytelling

Alex Varricchio
December 15, 2025

As clean energy jobs multiply across the globe, bringing in the right people has become tougher than ever. With the...

7 Steps to Make Energy Jobs Irresistible to Career-Switchers

7 Steps to Make Energy Jobs Irresistible to Career-Switchers

Alex Varricchio
December 15, 2025

Attracting fresh talent into the energy sector has never been more important, especially as clean energy takes centre stage. This...

Who Encourages Participation in Incentive-Based Energy Programs

Who Encourages Participation in Incentive-Based Energy Programs

Alex Varricchio
December 14, 2025

Incentive-based energy programs have become increasingly important for promoting energy efficiency, reducing emissions and supporting a cleaner future in our...

6 Steps to Make Clean Energy Messaging Accessible and More Effective

6 Steps to Make Clean Energy Messaging Accessible and More Effective

Alex Varricchio
December 13, 2025

When we strip away complexity from our clean energy messaging, something powerful happens. We reach more people, spark real understanding...

Who Shapes Effective Recruitment Campaigns for Energy Workforce Organizations

Who Shapes Effective Recruitment Campaigns for Energy Workforce Organizations

Alex Varricchio
December 12, 2025

When it comes to the future of the energy sector, specialized recruitment campaigns are absolutely essential. We know it takes...

Who Really Delivers Climate Communication That Connects

Who Really Delivers Climate Communication That Connects

Alex Varricchio
December 8, 2025

These days, getting people to pay attention to climate conversations is not just about being well meaning. Real impact relies...