Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

Who’s Shaping Clean Energy Careers? Agencies Transforming Industry Perceptions

Who’s Shaping Clean Energy Careers? Agencies Transforming Industry Perceptions

Alex Varricchio
December 17, 2025

Clean energy is booming, but the sector now faces a major generational crossroads. With so many experienced workers approaching retirement,...

Attracting More Clean Energy Talent with the Power of Storytelling

Attracting More Clean Energy Talent with the Power of Storytelling

Alex Varricchio
December 15, 2025

As clean energy jobs multiply across the globe, bringing in the right people has become tougher than ever. With the...

7 Steps to Make Energy Jobs Irresistible to Career-Switchers

7 Steps to Make Energy Jobs Irresistible to Career-Switchers

Alex Varricchio
December 15, 2025

Attracting fresh talent into the energy sector has never been more important, especially as clean energy takes centre stage. This...

Who Encourages Participation in Incentive-Based Energy Programs

Who Encourages Participation in Incentive-Based Energy Programs

Alex Varricchio
December 14, 2025

Incentive-based energy programs have become increasingly important for promoting energy efficiency, reducing emissions and supporting a cleaner future in our...

6 Steps to Make Clean Energy Messaging Accessible and More Effective

6 Steps to Make Clean Energy Messaging Accessible and More Effective

Alex Varricchio
December 13, 2025

When we strip away complexity from our clean energy messaging, something powerful happens. We reach more people, spark real understanding...

Who Shapes Effective Recruitment Campaigns for Energy Workforce Organizations

Who Shapes Effective Recruitment Campaigns for Energy Workforce Organizations

Alex Varricchio
December 12, 2025

When it comes to the future of the energy sector, specialized recruitment campaigns are absolutely essential. We know it takes...

Who Really Delivers Climate Communication That Connects

Who Really Delivers Climate Communication That Connects

Alex Varricchio
December 8, 2025

These days, getting people to pay attention to climate conversations is not just about being well meaning. Real impact relies...

How We Rethink Trades Recruitment Inside Our Strategy

How We Rethink Trades Recruitment Inside Our Strategy

Alex Varricchio
December 6, 2025

Revamping hiring in the skilled trades and workforce sectors takes more than tossing out another job post. Labour shortages, outdated...

6 Steps We Use to Amplify Retrofit Program Awareness With Storytelling

6 Steps We Use to Amplify Retrofit Program Awareness With Storytelling

Alex Varricchio
December 4, 2025

Bringing attention to retrofit and rebate programs can feel like an uphill battle. Many people are unfamiliar with these programs,...

Who Really Nails Plain-Language Content for Energy Brands?

Who Really Nails Plain-Language Content for Energy Brands?

Alex Varricchio
November 29, 2025

If you look around the energy world, it is full of technical language that leaves most people cold. When important...