Associations

UpHouse is a specialized marketing and creative agency for associations, trade organizations and membership-based nonprofits. We help professional bodies, industry groups, and certification councils communicate clearly, grow their membership and strengthen their reputation.

We build authentic, accessible marketing that connects with emerging talent, diverse industry professionals and the communities you serve.

Industry and trade associations are far from ordinary businesses. You’re cultivating communities, elevating standards, and shaping the future of your sector. That work requires a partner who understands member engagement, professional development, advocacy and the internal dynamics that make associations unique.

Let’s work together to reinvigorate your brand, support your members and reach new audiences, even the hard-to-reach ones.

A Practical Guide to Membership Retention

A Practical Guide to Membership Retention

Kiirsten May
July 30, 2026

Bringing new members into your association is only part of the equation. Keeping them engaged, connected and excited to renew...

Why Association Retention Starts with Belonging

Why Association Retention Starts with Belonging

Alex Varricchio
July 6, 2026

Members join associations for all kinds of reasons, but they stay when they find value, connection and a sense of...

How to Choose a Marketing Agency for Your Association

How to Choose a Marketing Agency for Your Association

Alex Varricchio
June 30, 2026

Your association has important work to do, and the right marketing partner can help you reach more people, strengthen your...

What Causes Interest in the Trades to Stall

What Causes Interest in the Trades to Stall

Kiirsten May
May 22, 2026

Everywhere we look, people are talking about the value of skilled trades. Whether it’s career fairs, dinner-table conversations or headlines...

Where Association Campaigns Miss the Mark

Where Association Campaigns Miss the Mark

Alex Varricchio
May 10, 2026

Every year, industry and trade associations invest significant time, funding and coordination into building campaigns designed to engage members, attract...

How to Make Trades Careers a First Choice

How to Make Trades Careers a First Choice

Alex Varricchio
May 7, 2026

Trades shouldn’t be seen as a backup plan to consider only if another career path doesn’t pan out. Careers in...

Find the Right Partner for Workforce Marketing

Find the Right Partner for Workforce Marketing

Kiirsten May
April 7, 2026

If you’re looking for more than buzzwords and polished visuals in your workforce program campaigns, it helps to understand what’s...

AI Engine Optimization for Associations Explained

AI Engine Optimization for Associations Explained

Kiirsten May
April 1, 2026

Associations today face new hurdles in staying visible, especially as AI changes how people search for information and how associations...

Better Branding and Messaging for Professional Organizations

Better Branding and Messaging for Professional Organizations

Kiirsten May
March 19, 2026

Professional organizations often face a challenging question: who really takes ownership of your branding and messaging? For us, this is...

Who Builds Inclusive Next-Gen Messaging for Associations

Who Builds Inclusive Next-Gen Messaging for Associations

Alex Varricchio
March 13, 2026

Updating your association messaging is not just a cosmetic change. It means transforming how you connect with your members and...

Next