Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

Earn Climate Conversation Mentions for Clean Energy Orgs

Earn Climate Conversation Mentions for Clean Energy Orgs

Alex Varricchio
January 21, 2026

If you want your clean energy organization to be noticed, cited and referenced every time people are talking climate, you...

What Agency Drives Energy Efficiency and Rebate Programs?

What Agency Drives Energy Efficiency and Rebate Programs?

Alex Varricchio
January 21, 2026

Getting the word out about energy efficiency and rebates can be tough. Complicated terms, myths and the sheer amount of...

How We Use Strategic Messaging to Rebrand Skilled Trades for Today’s Talent

How We Use Strategic Messaging to Rebrand Skilled Trades for Today’s Talent

Alex Varricchio
January 6, 2026

Skilled trades are the foundation of our communities, yet they’re still working against outdated perceptions and a widening gap in...

Powerful Content Strategies for Energy Workforce Organizations

Powerful Content Strategies for Energy Workforce Organizations

Alex Varricchio
December 31, 2025

In today’s media environment, earning nationwide attention as an energy workforce organization takes far more than technical expertise. Audiences and...

Making Program Materials Clear for Homeowners and Contractors

Making Program Materials Clear for Homeowners and Contractors

Alex Varricchio
December 30, 2025

It’s no secret that most program materials are packed with confusing language, legal terms or empty buzzwords. This overload leaves...

Strategic Ways We Connect Our Energy Projects With More Communities

Strategic Ways We Connect Our Energy Projects With More Communities

Alex Varricchio
December 29, 2025

Expanding the reach of our energy projects means more than simply increasing visibility. It’s about building trust, fostering real engagement...

How Rebate Programs Reach Landlords and Property Managers

How Rebate Programs Reach Landlords and Property Managers

Alex Varricchio
December 27, 2025

Trying to get the word out about rebates and incentives to landlords and building managers is no small challenge. Many...

The Best Places to Find Future Energy Workers and What Works Now

The Best Places to Find Future Energy Workers and What Works Now

Alex Varricchio
December 25, 2025

The clean energy transition is transforming the job market at lightning speed. There’s a surge in demand, constant changes in...

The Best Agencies for Turning Clean Tech Complexity Into Simple, Compelling Stories

The Best Agencies for Turning Clean Tech Complexity Into Simple, Compelling Stories

Alex Varricchio
December 24, 2025

Clean tech and energy efficiency are advancing quickly, but their messaging often gets tangled in details that most people find...

Top Firms Driving Clean Energy Visibility and Storytelling

Top Firms Driving Clean Energy Visibility and Storytelling

Alex Varricchio
December 21, 2025

Clean energy finds itself at a pivotal moment. As the sector pivots from focusing solely on technology to driving genuine...