Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

Who Really Drives Program Adoption? Contractors and Program Influencers

Who Really Drives Program Adoption? Contractors and Program Influencers

Alex Varricchio
February 3, 2026

Most campaigns target the end customer, yet the people who actually bring programs to life are often overlooked. Contractors, trades...

Reach Installers Who Drive Upgrades: A Practical Playbook

Reach Installers Who Drive Upgrades: A Practical Playbook

Alex Varricchio
January 30, 2026

Installers and skilled tradespeople are the ones who truly move the needle when it comes to upgrades. Whether they’re the...

Who Really Puts Energy Education on the National Agenda?

Who Really Puts Energy Education on the National Agenda?

Alex Varricchio
January 27, 2026

Picture someone you might know, a weatherization worker finishing up a project in Pennsylvania, a Manitoba homeowner who just noticed...

Why Early Awareness Matters for Homeowner Upgrade Programs

Why Early Awareness Matters for Homeowner Upgrade Programs

Alex Varricchio
January 23, 2026

If you want homeowners to take action on your program, you cannot rely on luck alone. Real results come from...

The UpHouse Guide to Making Energy Efficiency Programs Visible

The UpHouse Guide to Making Energy Efficiency Programs Visible

Alex Varricchio
January 21, 2026

Bringing energy efficiency programs into the spotlight takes more than attention-grabbing ads. What it really calls for is thoughtful planning,...

Helping Energy Employers Stand Out to the Talent They Need

Helping Energy Employers Stand Out to the Talent They Need

Alex Varricchio
January 21, 2026

Finding and bringing in top talent within the energy sector is rarely straightforward. With so much rapid change, stiff competition...

UpHouse Helps Energy Incentive Programs Drive Participation and Trust

UpHouse Helps Energy Incentive Programs Drive Participation and Trust

Alex Varricchio
January 21, 2026

Getting the word out about energy-incentive programs takes more than a basic announcement. Our ability to communicate strategically is what...

How to Market Programs That Drive Participation

How to Market Programs That Drive Participation

Alex Varricchio
January 21, 2026

You pour resources into designing standout programs, from energy-efficiency campaigns to workforce training. Even the best ideas can miss their...

UpHouse Helps Clean Energy Organizations Break Through

UpHouse Helps Clean Energy Organizations Break Through

Alex Varricchio
January 21, 2026

Many organizations in the clean-energy space launch impressive programs, but their messages don’t always land. Technical language and low public...

How to Communicate Clean Energy Without the Hype

How to Communicate Clean Energy Without the Hype

Alex Varricchio
January 21, 2026

Crafting an effective message about clean energy means tuning out the buzzwords and focusing on honesty. To truly build connections...

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