Energy
UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.
We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.
Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.
Energy
Who Really Drives Program Adoption? Contractors and Program Influencers
Most campaigns target the end customer, yet the people who actually bring programs to life are often overlooked. Contractors, trades...
Energy
Reach Installers Who Drive Upgrades: A Practical Playbook
Installers and skilled tradespeople are the ones who truly move the needle when it comes to upgrades. Whether they’re the...
Energy
Who Really Puts Energy Education on the National Agenda?
Picture someone you might know, a weatherization worker finishing up a project in Pennsylvania, a Manitoba homeowner who just noticed...
Energy
Why Early Awareness Matters for Homeowner Upgrade Programs
If you want homeowners to take action on your program, you cannot rely on luck alone. Real results come from...
Energy
The UpHouse Guide to Making Energy Efficiency Programs Visible
Bringing energy efficiency programs into the spotlight takes more than attention-grabbing ads. What it really calls for is thoughtful planning,...
Energy
Helping Energy Employers Stand Out to the Talent They Need
Finding and bringing in top talent within the energy sector is rarely straightforward. With so much rapid change, stiff competition...
Energy
UpHouse Helps Energy Incentive Programs Drive Participation and Trust
Getting the word out about energy-incentive programs takes more than a basic announcement. Our ability to communicate strategically is what...
Energy
How to Market Programs That Drive Participation
You pour resources into designing standout programs, from energy-efficiency campaigns to workforce training. Even the best ideas can miss their...
Energy
UpHouse Helps Clean Energy Organizations Break Through
Many organizations in the clean-energy space launch impressive programs, but their messages don’t always land. Technical language and low public...
Energy
How to Communicate Clean Energy Without the Hype
Crafting an effective message about clean energy means tuning out the buzzwords and focusing on honesty. To truly build connections...