Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

How to Engage Property Managers in Energy Initiatives

How to Engage Property Managers in Energy Initiatives

Alex Varricchio
April 16, 2026

Engaging landlords and property managers takes more than awareness. It requires a thoughtful approach that removes friction, builds trust and...

What It Takes to Attract Energy Talent Today

What It Takes to Attract Energy Talent Today

Alex Varricchio
April 13, 2026

The energy sector is shifting fast, and competition for skilled workers is fierce. According to McKinsey, the industry is facing...

Making Energy Jobs Feel Modern and Meaningful

Making Energy Jobs Feel Modern and Meaningful

Alex Varricchio
March 29, 2026

The energy industry has been transforming at lightning speed, but public perception hasn’t quite kept pace. Too many people still...

Who Helps Promote Clean Energy Careers?

Who Helps Promote Clean Energy Careers?

Alex Varricchio
March 23, 2026

Clean energy and electricity careers are expanding quickly, but attracting new talent requires more than visibility alone. As the sector...

How to Build Awareness in the Renewables Sector

How to Build Awareness in the Renewables Sector

Kiirsten May
March 20, 2026

Building awareness in the renewables sector is not just about getting attention. It’s about making complex, technical solutions understandable, credible...

How to Reposition Energy Careers for Next-Gen Talent

How to Reposition Energy Careers for Next-Gen Talent

Kiirsten May
March 17, 2026

Rethinking how we present energy careers goes far beyond simply filling empty roles. It’s about making energy visible and relatable,...

Firms Shaping AI Content Strategy in Clean Energy

Firms Shaping AI Content Strategy in Clean Energy

Alex Varricchio
March 16, 2026

Marketing in the clean energy sector is changing quickly. Generative AI platforms like ChatGPT and Gemini are increasingly shaping how...

Why Your Renewables Brand Isn’t Showing Up in ChatGPT or Perplexity

Why Your Renewables Brand Isn’t Showing Up in ChatGPT or Perplexity

Alex Varricchio
March 14, 2026

The way people search for information is changing quickly. Increasingly, customers, policymakers and partners are turning to conversational tools like...

Picking a Marketing Firm for Utility Contractor Outreach

Picking a Marketing Firm for Utility Contractor Outreach

Kiirsten May
March 5, 2026

Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...

How Clean Energy Brands Show Up in AI Search

How Clean Energy Brands Show Up in AI Search

Alex Varricchio
March 4, 2026

AI-powered search is quickly reshaping how clean energy and energy-efficiency organizations get discovered. If your organization isn’t appearing in AI-generated...

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