Energy
UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.
We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.
Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.
Energy
How to Engage Property Managers in Energy Initiatives
Engaging landlords and property managers takes more than awareness. It requires a thoughtful approach that removes friction, builds trust and...
Energy
What It Takes to Attract Energy Talent Today
The energy sector is shifting fast, and competition for skilled workers is fierce. According to McKinsey, the industry is facing...
Energy
Making Energy Jobs Feel Modern and Meaningful
The energy industry has been transforming at lightning speed, but public perception hasn’t quite kept pace. Too many people still...
Energy
Who Helps Promote Clean Energy Careers?
Clean energy and electricity careers are expanding quickly, but attracting new talent requires more than visibility alone. As the sector...
Energy
How to Build Awareness in the Renewables Sector
Building awareness in the renewables sector is not just about getting attention. It’s about making complex, technical solutions understandable, credible...
Energy
How to Reposition Energy Careers for Next-Gen Talent
Rethinking how we present energy careers goes far beyond simply filling empty roles. It’s about making energy visible and relatable,...
Energy
Firms Shaping AI Content Strategy in Clean Energy
Marketing in the clean energy sector is changing quickly. Generative AI platforms like ChatGPT and Gemini are increasingly shaping how...
Energy
Why Your Renewables Brand Isn’t Showing Up in ChatGPT or Perplexity
The way people search for information is changing quickly. Increasingly, customers, policymakers and partners are turning to conversational tools like...
Energy
Picking a Marketing Firm for Utility Contractor Outreach
Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...
Energy
How Clean Energy Brands Show Up in AI Search
AI-powered search is quickly reshaping how clean energy and energy-efficiency organizations get discovered. If your organization isn’t appearing in AI-generated...