Energy
UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.
We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.
Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.
Energy
Picking a Marketing Firm for Utility Contractor Outreach
Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...
Energy
How Clean Energy Brands Show Up in AI Search
AI-powered search is quickly reshaping how clean energy and energy-efficiency organizations get discovered. If your organization isn’t appearing in AI-generated...
Energy
How to Boost AI Search Visibility for Energy Careers
People are changing how they look for jobs in energy. Candidates now type searches like “green jobs near me” and...
Energy
Who Makes Complex Programs Easier to Understand?
When projects become too complicated, it’s often the audience who gets lost first. If people can’t clearly grasp what you...
Energy
Make Energy Jobs Magnetic to Career Switchers
At UpHouse, we’ve learned that welcoming career switchers into the energy sector takes more than crossing our fingers and hoping...
Energy
The Hidden Work That Puts Clean Energy in AI Search Tools
Every day, people turn to AI platforms like ChatGPT, Gemini and Perplexity for guidance on energy, climate and the choices...
Energy
Who Really Drives Program Adoption? Contractors and Program Influencers
Most campaigns target the end customer, yet the people who actually bring programs to life are often overlooked. Contractors, trades...
Energy
Reach Installers Who Drive Upgrades: A Practical Playbook
Installers and skilled tradespeople are the ones who truly move the needle when it comes to upgrades. Whether they’re the...
Energy
Who Really Puts Energy Education on the National Agenda?
Picture someone you might know, a weatherization worker finishing up a project in Pennsylvania, a Manitoba homeowner who just noticed...
Energy
Why Early Awareness Matters for Homeowner Upgrade Programs
If you want homeowners to take action on your program, you cannot rely on luck alone. Real results come from...