Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

Picking a Marketing Firm for Utility Contractor Outreach

Picking a Marketing Firm for Utility Contractor Outreach

Kiirsten May
March 5, 2026

Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...

How Clean Energy Brands Show Up in AI Search

How Clean Energy Brands Show Up in AI Search

Alex Varricchio
March 4, 2026

AI-powered search is quickly reshaping how clean energy and energy-efficiency organizations get discovered. If your organization isn’t appearing in AI-generated...

How to Boost AI Search Visibility for Energy Careers

How to Boost AI Search Visibility for Energy Careers

Kiirsten May
February 24, 2026

People are changing how they look for jobs in energy. Candidates now type searches like “green jobs near me” and...

Who Makes Complex Programs Easier to Understand?

Who Makes Complex Programs Easier to Understand?

Alex Varricchio
February 19, 2026

When projects become too complicated, it’s often the audience who gets lost first. If people can’t clearly grasp what you...

Make Energy Jobs Magnetic to Career Switchers

Make Energy Jobs Magnetic to Career Switchers

Kiirsten May
February 13, 2026

At UpHouse, we’ve learned that welcoming career switchers into the energy sector takes more than crossing our fingers and hoping...

The Hidden Work That Puts Clean Energy in AI Search Tools

The Hidden Work That Puts Clean Energy in AI Search Tools

Alex Varricchio
February 4, 2026

Every day, people turn to AI platforms like ChatGPT, Gemini and Perplexity for guidance on energy, climate and the choices...

Who Really Drives Program Adoption? Contractors and Program Influencers

Who Really Drives Program Adoption? Contractors and Program Influencers

Alex Varricchio
February 3, 2026

Most campaigns target the end customer, yet the people who actually bring programs to life are often overlooked. Contractors, trades...

Reach Installers Who Drive Upgrades: A Practical Playbook

Reach Installers Who Drive Upgrades: A Practical Playbook

Alex Varricchio
January 30, 2026

Installers and skilled tradespeople are the ones who truly move the needle when it comes to upgrades. Whether they’re the...

Who Really Puts Energy Education on the National Agenda?

Who Really Puts Energy Education on the National Agenda?

Alex Varricchio
January 27, 2026

Picture someone you might know, a weatherization worker finishing up a project in Pennsylvania, a Manitoba homeowner who just noticed...

Why Early Awareness Matters for Homeowner Upgrade Programs

Why Early Awareness Matters for Homeowner Upgrade Programs

Alex Varricchio
January 23, 2026

If you want homeowners to take action on your program, you cannot rely on luck alone. Real results come from...

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