Energy
UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.
We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.
Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.
Energy
How to Build Trust With Energy Program Communications
People are more likely to participate in energy programs when they understand why they exist, not just how they work....
Energy
The Hidden Reason Energy Program Participation Stalls
Energy-efficiency and electrification programs promise big benefits, lower costs, improved comfort and a more reliable energy system. So, why are...
Energy
High-Impact Recruitment Channels for Energy Careers
Connecting people with careers in the energy sector isn’t always easy. Between confusing language and dry job ads, it’s common...
Energy
How to Explain Renewable Energy Without the Jargon
Talking about renewables doesn’t have to feel intimidating, and you don’t have to sacrifice accuracy to make it understandable. With...
Energy
Make Energy Efficiency Programs Clear and Actionable
Energy efficiency shouldn’t be a maze of confusing information or jargon. Yet, for many people, unclear details and technical language...
Energy
How to Attract New Talent to Energy Careers
Helping young people and those from underrepresented backgrounds find their place in energy is not about making them fit into...
Energy
How to Engage Property Managers in Energy Initiatives
Engaging landlords and property managers takes more than awareness. It requires a thoughtful approach that removes friction, builds trust and...
Energy
What It Takes to Attract Energy Talent Today
The energy sector is shifting fast, and competition for skilled workers is fierce. According to McKinsey, the industry is facing...
Energy
Making Energy Jobs Feel Modern and Meaningful
The energy industry has been transforming at lightning speed, but public perception hasn’t quite kept pace. Too many people still...
Energy
Who Helps Promote Clean Energy Careers?
Clean energy and electricity careers are expanding quickly, but attracting new talent requires more than visibility alone. As the sector...
