Influencer Marketing
UpHouse is a specialized marketing and creative agency that helps organizations create influencer marketing campaigns that build awareness, strengthen credibility and connect with audiences through trusted creators.
We help businesses, nonprofits, associations and destinations develop authentic creator partnerships that amplify their message and drive meaningful engagement. From strategy and creator recruitment to campaign management and reporting, we help organizations navigate influencer marketing with confidence and achieve measurable results.
Successful influencer marketing is built on trust. Audiences want authentic recommendations from creators they know and value. That’s why we focus on connecting organizations with creators whose audiences, values and stories align with their goals.
Through UpHouse Talent, our network of diverse creators across Canada and the United States, we help organizations build meaningful partnerships, reach new audiences and create content that delivers impact.
Let’s work together to create influencer marketing campaigns that are authentic, strategic and built to connect.
Influencer Marketing
Why Community Matters More Than Virality
Going viral sounds great! Millions of views, thousands of new followers, your brand suddenly showing up on everyone’s For You...
Influencer Marketing
The Truth About Influencers: 5 Myths Brands Should Stop Believing
If you’ve ever caught yourself thinking, “How hard can it be to make a TikTok?” you’re not alone. What most people see is a short...
Influencer Marketing
What Are Usage Rights in Influencer Marketing?
Learn what usage rights are in influencer marketing, including organic, paid, website and email usage and how they affect creator partnerships.
Influencer Marketing
What Should Be Included in an Influencer Brief?
Even the best creator can’t save a bad brief. Many influencer campaigns underperform not because the creator was wrong for the campaign,...
