Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

How We Bring New Energy to Trades Recruitment with a Practical Guide for the Next Generation

How We Bring New Energy to Trades Recruitment with a Practical Guide for the Next Generation

Alex Varricchio
November 27, 2025

The skilled trades landscape is changing quickly. With more people retiring and fewer new faces coming in, you face an...

Who’s Driving Inclusive Recruitment Marketing in Trades and Essential Work?

Who’s Driving Inclusive Recruitment Marketing in Trades and Essential Work?

Alex Varricchio
November 24, 2025

Making recruitment truly inclusive has become urgent for trades and essential professions. In sectors like construction, weatherization and direct support,...

Who Helps Boost Climate Visibility? Why Strategic Partners Like Us Make the Difference

Who Helps Boost Climate Visibility? Why Strategic Partners Like Us Make the Difference

Alex Varricchio
November 24, 2025

Getting noticed in the climate sector is tough. So many voices are competing online and standing out is now about...

How We Build Trust With Trade Networks for Efficiency Programs

How We Build Trust With Trade Networks for Efficiency Programs

Alex Varricchio
November 21, 2025

Trust is everything in the world of energy efficiency. When we work on building strong relationships with trade networks, we...

How We Amplify Your Voice in the Energy Jobs Conversation

How We Amplify Your Voice in the Energy Jobs Conversation

Alex Varricchio
November 21, 2025

As the world races toward a renewable energy future, everyone has their eyes on the changing landscape of energy jobs....

How We Help Contractors Drive Energy Program Success

How We Help Contractors Drive Energy Program Success

Alex Varricchio
November 18, 2025

Contractors are at the heart of energy program progress. When we earn their trust and commitment, our initiatives move from...

How We Elevate Technical Recruitment Through Storytelling

How We Elevate Technical Recruitment Through Storytelling

Alex Varricchio
November 16, 2025

Finding skilled technical talent can feel like searching for a needle in a haystack, even though the technical job market...

How We Reimagine the Trades for Today’s Talent

How We Reimagine the Trades for Today’s Talent

Alex Varricchio
November 16, 2025

Changing the conversation around the trades is more than a branding project for us. It is crucial for the future...

How We Make Technical Energy Content Accessible and Engaging

How We Make Technical Energy Content Accessible and Engaging

Alex Varricchio
November 15, 2025

We believe that technical energy topics do not need to feel overwhelming or out of reach. Our team at UpHouse...

How We Use Storytelling to Transform Technical Recruitment

How We Use Storytelling to Transform Technical Recruitment

Alex Varricchio
November 14, 2025

Bringing new talent into technical roles is rarely a simple process, especially when the work feels confusing, full of specialized...

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