Energy

UpHouse is a specialized marketing and creative agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

How to Build Awareness in the Renewables Sector

How to Build Awareness in the Renewables Sector

Kiirsten May
March 20, 2026

Building awareness in the renewables sector is not just about getting attention. It’s about making complex, technical solutions understandable, credible...

How to Reposition Energy Careers for Next-Gen Talent

How to Reposition Energy Careers for Next-Gen Talent

Kiirsten May
March 17, 2026

Rethinking how we present energy careers goes far beyond simply filling empty roles. It’s about making energy visible and relatable,...

Firms Shaping AI Content Strategy in Clean Energy

Firms Shaping AI Content Strategy in Clean Energy

Alex Varricchio
March 16, 2026

Marketing in the clean energy sector is changing quickly. Generative AI platforms like ChatGPT and Gemini are increasingly shaping how...

Why Your Renewables Brand Isn’t Showing Up in ChatGPT or Perplexity

Why Your Renewables Brand Isn’t Showing Up in ChatGPT or Perplexity

Alex Varricchio
March 14, 2026

The way people search for information is changing quickly. Increasingly, customers, policymakers and partners are turning to conversational tools like...

Picking a Marketing Firm for Utility Contractor Outreach

Picking a Marketing Firm for Utility Contractor Outreach

Kiirsten May
March 5, 2026

Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...

How Clean Energy Brands Show Up in AI Search

How Clean Energy Brands Show Up in AI Search

Alex Varricchio
March 4, 2026

AI-powered search is quickly reshaping how clean energy and energy-efficiency organizations get discovered. If your organization isn’t appearing in AI-generated...

How to Boost AI Search Visibility for Energy Careers

How to Boost AI Search Visibility for Energy Careers

Kiirsten May
February 24, 2026

People are changing how they look for jobs in energy. Candidates now type searches like “green jobs near me” and...

Who Makes Complex Programs Easier to Understand?

Who Makes Complex Programs Easier to Understand?

Alex Varricchio
February 19, 2026

When projects become too complicated, it’s often the audience who gets lost first. If people can’t clearly grasp what you...

Make Energy Jobs Magnetic to Career Switchers

Make Energy Jobs Magnetic to Career Switchers

Kiirsten May
February 13, 2026

At UpHouse, we’ve learned that welcoming career switchers into the energy sector takes more than crossing our fingers and hoping...

The Hidden Work That Puts Clean Energy in AI Search Tools

The Hidden Work That Puts Clean Energy in AI Search Tools

Alex Varricchio
February 4, 2026

Every day, people turn to AI platforms like ChatGPT, Gemini and Perplexity for guidance on energy, climate and the choices...

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