Writing is important in marketing and public relations. Good writing is imperative and is a skill that has to be honed. How? Reading.

What was relevant today is obsolete tomorrow. Technology and customers' expectations also change rapidly. The video rental store once reigned supreme. What happened?

Once you’ve sent your pitch, what’s the most effective way to follow up? Taking it even further, when is the most effective time to follow up on it?

In the heart of the Canadian Prairies, we know the importance of agriculture - the world runs on it and we live in it.

We’re highlighting the first steps you should take when building your first influencer campaign. Check it out.

When building a brand, companies need to know what draws an audience to them and how they can use their audience to help build their brand.

Every business has a purpose—a mission that it hopes to complete through the work it does. But not every business articulates what that purpose is.

If you have an account on Instagram, TikTok, or any other social media platform, you’ve likely seen influencers at work.

Every audience is different. What works for one won’t necessarily work for another. Consumer versus trade media is an example of this.

To a team of communications and marketing professionals, branding and marketing mean different things.

It’s not just you. Marketing has gotten harder. You can’t get it all done with one person - teamwork makes the (marketing) dream work.

When Pedal Pub Winnipeg approached us to help with their official launch in June we couldn’t wait to get started.