• November 2, 2022

    Study: Sharing Hope in Isolation

    In short When the Cerebral Palsy Association of Manitoba (CPMB) and the Public Interest Law Centre (PILC) reached out to continue momentum on their Locked Out of Life campaign that we had helped develop [...]

  • May 23, 2022

    Mindful Representation: Inclusion of Models with Disabilities is Changing Our Perception of Disabled Bodies

    America's next top models look very different from the supermodels of the 90s, and we've got to admit, we love to see it! An industry which was once considered anything but inclusive is suddenly looking much more reflective of [...]

  • May 17, 2022

    Study: 3 Best Practices for Working with Indigenous Organizations

    As Canada continues to work toward reconciliation – and in amplifying Indigenous voices – we’re seeing some long overdue, much-deserved growth in Indigenous-led organizations. As marketers, we need to be mindful of working with Indigenous brands in ways that [...]

  • March 15, 2021

    Study: What’s in a Name?

    The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]