• January 18, 2023

    Study: Conveying Trust, Hope, and Safety for Winnipeg Children’s Access Agency

    "Once every two hours, a child in Manitoba is exposed to a police-reported incident of intimate partner violence." These are the sobering findings of a study conducted by the Manitoba Advocate for Children and Youth. The damage done to [...]

  • January 1, 2023

    The Meaning Behind the UpHouse Name (and the Path We Took to Find It)

    When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]

  • September 29, 2022

    Three Signs Your Brand Needs a Refresh

    Brand refreshes dramatically impact how consumers and prospective employees view your organization. It can generate newfound interest, add contemporary flair, and help you stand out from competitors. That being said, a total brand makeover can be a daunting and [...]

  • August 31, 2022

    Accessible Design Tools for a More Inclusive World Wide Web

    When we think about accessible design, we often think of physical spaces like wheelchair ramps, elevators, larger bathroom stalls, and reserved parking spaces. Unfortunately, so much of our world is still largely inaccessible for people with disabilities, which leaves many [...]

  • July 27, 2022

    Study: Consulting a Community to Create a Brand

    Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]

  • July 4, 2022

    We Have a Type: The Fascinating History of Typography in Branding

    Typography is powerful. It’s a key element of brand design, and it conveys so much information—not just through the words themselves, but through style and expression. Language evolves with culture, and typography is a means of expressing our language. [...]

  • March 15, 2021

    Study: What’s in a Name?

    The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]

  • February 23, 2021

    Creating a Brand Video? 10 Tips to Know

    1. Keep it simple. The best brand videos revolve around a simple question. Focus on what the audience wants to know, what they’re asking about. In this case, we wanted to explore what “disability” is today — the idea [...]

  • December 16, 2020

    Study: Updating a Brand When the Audience and Offering Changes

    Legacy Bowes Group began in 1984 and quickly grew into one of Winnipeg’s leading organizational consulting firms, offering career management, executive coaching, human resources advice, leadership training and an executive search practice. Recently, the firm was acquired by TIPI [...]

  • December 2, 2020

    Study: Creating a New Vision for an Adventurous Brand

    Hitchweb is a Canadian online retailer specializing in high-quality vehicle parts and accessories, including hitches, roof racks, cargo carriers and camper supplies—the things every outdoor enthusiast needs to embrace the road wherever it may take them. Currently, their strongest marketing [...]