• January 1, 2023

    The Meaning Behind the UpHouse Name (and the Path We Took to Find It)

    When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]

  • February 28, 2022

    Rainbow Connections: Brainstorm for Good 2021

    Working with charitable non-profits is one of the most fulfilling and exciting forms of marketing work—you can create so much positive global change! Naturally, one of our favorite events allows us to work with a local charity to help [...]

  • January 5, 2021

    Study: A Bold Video to Create a Lasting Impression

    Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]

  • April 15, 2020

    Three Tips from The Proximity Paradox: Compete with Those You Admire

    Comparing ourselves to our competitors is natural—it’s what drives all of us in business. We feel threatened when our competitors do something different (especially if it appears to work), and we constantly obsess over what their next move may [...]

  • January 31, 2020

    Come Up with Ideas to Plan

    Did you know that North Americans spend about 55 percent of their working hours on meetings, administrative tasks, and other “interruptions” from their primary responsibilities? This was the case for UpHouse’s Alex Varricchio in his previous role. Here’s what [...]