Think back to how you felt when the pandemic started shutting down your city, your province or state, your country and then the world. People were scared and millions were being thrust into unfamiliar, isolating situations. Businesses and other organizations were scared too—suddenly marketing campaigns felt irrelevant, and selling and promoting felt disingenuous. That’s [...]
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In the face of so much change and uncertainty, it can be hard to tap into the fun and creativity that we used to take for granted. These unprecedented times call for some precedented tips, which Alex had a chance to share with the audience of CTV Morning Live. Make Time for Collaboration In [...]
Staying in one place for at least two months has meant different things to everyone. But despite the disruption to their lives and their static location, artists still got busy creating. Some are making works that respond directly to the current times; others are using the unexpected spare time to work on projects that [...]
In marketing, the most effective way to create distance from your competition is to set your sights on a “competitor” in a completely different industry. The goal here is to find a new source of inspiration and a new standard of innovation to which you can aspire, rather than slipping into a me-too mindset [...]
The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, discuss, challenge and be inspired. In Winnipeg, the GenNext Summit brings together over 300 [...]
This week’s Creative Crush has done what many of us wish we could do (read: just go for it!). She’s turned her pop culture obsession into a business. Margaret Kalejta is the CEO, designer, production manager, and assistant at Party Mountain Paper Co. In other words, Margaret is the creative brain behind some of [...]
When we first saw the cover of the New York Times celebrating 50 Years of Pride a few months ago, we just had to do some digging to find out who was behind it. Turns out, the artist who designed the cover is Juan Carlos Pagan, an award-winning designer and typographer (of course). In [...]
Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially so in the real estate industry where customers are often making the largest investment of [...]
The general public often has pre-conceived notions about insurance companies. That view is one that is highly corporate and inflexible. Ask the average person their thoughts on the insurance industry in general and the answer is frequently a recount of a frustrating previous experience. Johnston Group, however, is a different kind of insurance company. Yet, their branding reflected the industry in general rather than what makes them different, which is that they are [...]
The Canadian Kinesiology Alliance (CKA) is a non-profit corporation that advocates and promotes the advancement of the profession of kinesiology in Canada. It is the unifying voice for kinesiology in Canada and represents nine provincial kinesiology associations and over 4,000 affiliated Kinesiologists. Their goal is to push the science of kinesiology forward. Understanding the Challenge As [...]