Understanding the Challenge
Since there was already a transparent process happening that delighted customers, we helped Kensington lean into this differentiator and package or brand the building process.
![file1](https://uphouseinc.com/wp-content/uploads/2019/08/file1.jpg)
Finding the concept
![file2](https://uphouseinc.com/wp-content/uploads/2019/08/file2.jpg)
What happened next?
![file3](https://uphouseinc.com/wp-content/uploads/2019/08/file3.jpg)
Marketing Tips for In-House and Agency Teams
-
Look inwards for the differentiator. What differentiates you from the crowd may be what you least expect. Too often, a company will make internal process improvements and think that the behind the scenes work doesn’t affect the customer. It does. Lean into it, and celebrate it – especially if that work increases customer service.
-
Focus on delighting your existing customers. One of the best ways to find new customers is by making your existing customers really happy. Do a good job and they’re more likely to want to share their experience with others. That’s your most powerful marketing tool – and one that is conventionally most ignored.
-
Be visual. The messages you’re trying to convey may be complex or difficult to understand. Visual representations, such as icons and infographics, go a long way to help the audience understand the concept.
![file4](https://uphouseinc.com/wp-content/uploads/2019/08/file4.jpg)