Friend to UpHouse, Laura Kloepfer, has held many job titles in the past — varying from Social Media Specialist to Graphic Designer and Art Director. Now a freelance Creative Strategist, Laura is mainly focused on helping businesses nail their social media strategies. Wondering what the marketing mantra of someone who’s had such a rich [...]
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A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a strong voice that resonates with millennials. Now, she has embarked on her Eat, Pray, Love [...]
If you live in Winnipeg, you’ve definitely seen the Beeproject Apiaries honey jars at your favorite coffee shop. What started as an experiment has now turned into a community-based business that combines urban beekeeping, education, and community engagement. Chris and Lindsay, the husband and wife duo behind Beeproject Apiaries, started their business with only [...]
On St. Valentine’s Day’s hangover, it’s refreshing to take a scroll through Abbie Paulhus’ Instagram which celebrates self-love and self-appreciation. On top of some pop culture inspo, her work is both frank and light-hearted – a sweet mixture of honesty and charisma. With more than 56 thousand Instagram followers, Las Vegas-based illustrator Abbie Paulhus is [...]
Since it launched in 2010, Instagram has gone from being a photo-sharing app with a focus on vintage filters to one of the most powerful marketing channels. Instagram is now an essential part of many businesses’ marketing strategies. Companies today have to think of how they can factor social media into their marketing [...]
Her name is Joelle Foster, but most know her as the “Start-Up Mom”. She opened the first Futurpreneur office in Winnipeg in 2010 and now serves as the Executive Director of Hunter Hub for Entrepreneurial Thinking at the University of Calgary. The Hunter Hub for Entrepreneurial Thinking fosters a collision of people, talent and [...]
Most of the people reading this blog will have active execution ceilings as well as active innovation ceilings. You’ve likely got someone outside your office door telling you that you need to be more creative, that you’ve got to do more to move the needle and innovate. In addition, you’ve probably got someone [...]
We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the idea of differentiation and how you can get ahead of the game. It is easy [...]
When he’s not repurposing a piece of content eight ways, or extending his tickle trunk to friends to make sure they’re Halloween-ready, Cody Chomiak, Director of Marketing for Tourism Winnipeg, has been involved in some pretty heavy-hitting marketing campaigns locally. One that stands out for him and that made a big splash in [...]