A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a strong voice that resonates with millennials. Now, she has embarked on her Eat, Pray, Love journey— moving across the ocean, working on her personal brand, and constantly chasing inspiration.
We asked Lindsay for tips on building a strong, well-defined personal brand. Read on for her advice on living the life most creatives can only dream of, and why she thinks Instagram-driven events are critical to achieving success in the platform.
During your time at Refinery29, you developed and established an incredibly strong voice with a distinct brand image. What was the process of getting the Refinery29 brand where it is now? What were some of the challenges you encountered along the way?
I started at Refinery29 in 2015 and fell into a creative paradise. Being a part of the team at that time, I was constantly surrounded and supported by coworkers who always pushed me to think outside of the box. Coming into this kind of environment and with the experience I had from previously working in social media in San Francisco, we were able to merge creative and strategy on Instagram and develop a strong presence on the platform. Working in social media where challenges tend to be a daily occurrence, you learn how to navigate the landscape over time.