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  • December 9, 2020

    4 Tips for Addressing Current Events in Your Next Marketing Campaign

    Think back to how you felt when the pandemic started shutting down your city, your province or state, your country and then the world. People were scared and millions were being thrust into unfamiliar, isolating situations. Businesses and other organizations [...]

  • August 12, 2020

    Bringing Creativity and Fun Back into the Workplace

    In the face of so much change and uncertainty, it can be hard to tap into the fun and creativity that we used to take for granted. These unprecedented times call for some precedented tips, which Alex had a [...]

  • May 29, 2020

    Catching Up with Two Creative Crushes

    Staying in one place for at least two months has meant different things to everyone. But despite the disruption to their lives and their static location, artists still got busy creating. Some are making works that respond directly to [...]

  • May 28, 2020

    Taking a Page Out of Our Own Book (Literally!): Competing with Someone We Admire

    In marketing, the most effective way to create distance from your competition is to set your sights on a “competitor” in a completely different industry. The goal here is to find a new source of inspiration and a new [...]

  • October 30, 2019

    Study: Building a Lasting Brand for Event Recall Year After Year

    The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, [...]

  • August 29, 2019

    Creative Crush: Party Mountain Paper Co.

    This week’s Creative Crush has done what many of us wish we could do (read: just go for it!). She’s turned her pop culture obsession into a business. Margaret Kalejta is the CEO, designer, production manager, and assistant at [...]

  • August 20, 2019

    Creative Crush: Juan Carlos Pagan

    When we first saw the cover of the New York Times celebrating 50 Years of Pride a few months ago, we just had to do some digging to find out who was behind it. Turns out, the artist who [...]

  • August 3, 2019

    Study: How Do You Give Fresh Life to a Brand Without Overhauling It?

    Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially [...]

  • June 20, 2019

    Study: Bringing Agility and Expertise to the Exchange District BIZ

    The Exchange District BIZ is one of 16 business improvement zones in Winnipeg. It encompasses East and West of Main Street from Waterfront Drive to Adelaide Street and North and South from Galt Avenue to the iconic intersection of Portage and Main.  Its [...]

  • June 6, 2019

    Study: Define a Company’s Brand by Telling Its Story

    The general public often has pre-conceived notions about insurance companies. That view is one that is highly corporate and inflexible. Ask the average person their thoughts on the insurance industry in general and the answer is frequently a recount of a frustrating previous experience.    Johnston Group, however, is a different kind of insurance [...]

  • May 28, 2019

    Study: Can a Field of Practice Also be a Brand?

    The Canadian Kinesiology Alliance (CKA) is a non-profit corporation that advocates and promotes the advancement of the profession of kinesiology in Canada. It is the unifying voice for kinesiology in Canada and represents nine provincial kinesiology associations and over 4,000 affiliated Kinesiologists. [...]

  • May 23, 2019

    Meet the Marketer: Laura Kloepfer

    Friend to UpHouse, Laura Kloepfer, has held many job titles in the past — varying from Social Media Specialist to Graphic Designer and Art Director. Now a freelance Creative Strategist, Laura is mainly focused on helping businesses nail their [...]

  • May 9, 2019

    Meet the Marketer: Lindsay Arakawa

    A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a [...]

  • April 4, 2019

    Meet The Marketers: Beeproject Apiaries

    If you live in Winnipeg, you’ve definitely seen the Beeproject Apiaries honey jars at your favorite coffee shop. What started as an experiment has now turned into a community-based business that combines urban beekeeping, education, and community engagement. Chris [...]

  • March 14, 2019

    Creative Crush: Pandr Design Co.

    Pandr Design Co. is a team of boss ladies based in Southern California. Roxy and Phoebe, the co-founders and owners of Pandr Design Co., are on a mission to crush the stereotype of the starving artist through bold and [...]