I have to give Roxy all of the credit here. She has taught me everything I know about Instagram and is really the brains behind our marketing strategy. I actually met her through Instagram a few years ago because she had a large following on Instagram. She was my celebrity crush! Roxy saw the value in Instagram before what it is today.
She started posting artwork on there and realized that people would begin to commission her for logos and various design projects… meanwhile I was still just posting pictures of the beach or whatever funny thing I did that day.
The shift from personal to a business account was very crucial because it has really helped us leverage our business. We get a lot of inquiries via DM. Our main revenue streams are now murals and we’ve been able to grow that side of the business via people tagging and re-sharing our murals.
It is the age of the perfect Instagram backdrop!
Roxy and I started Drunk on Lettering because we wanted to get to know the personalities behind all of the cool artwork we were seeing on Instagram. There’s plenty of podcasts out there that talk about inspiration and design practices but not about what the designer likes to do for fun, what they’re binge-watching, and who their celebrity crush is. The design world can get really serious, so we wanted to take a light-hearted angle. It’s also a fun release for us after a long week of work. We get to goof off, chat with new friends, and have a few drinks!
The podcast has certainly put us on the public speaking map. We started speaking at conferences and have gotten really comfortable talking to strangers.
Once you’re on stage, that automatically puts you in front of customers so our talks have led to a few mural gigs!
Budget is definitely the number one factor, otherwise, I would say there aren’t huge differences. You’d be shocked at the unprofessionalism you’d get at a big company vs. the coffee shop down the street (or vice versa). It really varies and I feel that at this point, I’m not easily phased. I have zero expectations until the contract is signed.