• November 30, 2021

    Authenticity in Marketing: Squid Game, Hyundai and Clout-Chasing Candy

    A couple of months ago, there was this little show that came out—maybe you’ve heard of it—called Squid Game. With 142 million views in its first 28 days, it smashed Netflix’s viewership records and became all anyone could talk about [...]

  • March 9, 2021

    What You Can Learn from Burger King’s Whopper of a Mistake

    . In honour of International Women’s Day 2021, the Burger King UK Twitter account found itself embroiled in controversy after beginning a Twitter thread with this tweet: . “Women belong in the kitchen,” the burger chain announces, before [...]