• March 28, 2022

    From Trends to Tactics: The Power of Influencer Marketing

    Influencer is a major buzzword that tends to generate a lot of eyerolls, but the power of influencer marketing is highly underestimated! There seems to be a stigma towards influencer marketing—the notion that it’s shallow product placement peddled by [...]

  • February 15, 2022

    Study: The Million Tree Challenge

    Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]

  • November 30, 2021

    Authenticity in Marketing: Squid Game, Hyundai and Clout-Chasing Candy

    A couple of months ago, there was this little show that came out—maybe you’ve heard of it—called Squid Game. With 142 million views in its first 28 days, it smashed Netflix’s viewership records and became all anyone could talk about [...]

  • March 9, 2021

    What You Can Learn from Burger King’s Whopper of a Mistake

    . In honour of International Women’s Day 2021, the Burger King UK Twitter account found itself embroiled in controversy after beginning a Twitter thread with this tweet: . “Women belong in the kitchen,” the burger chain announces, before [...]