• February 8, 2023

    Two Sides of the Same Coin: The Difference Between Public Relations and Marketing

    Have you ever asked yourself, "what is the difference between PR and marketing?" Well, you're in the right place. There are distinct differences between the two, but if you think about it, they're two sides of the same coin. [...]

  • January 1, 2023

    The Meaning Behind the UpHouse Name (and the Path We Took to Find It)

    When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]

  • November 29, 2022

    A Guide to Conscious Marketing Over the Holidays

    For many industries, the holidays are the busiest—and most profitable—time of year. A tidal wave of holiday advertising begins to swell in November, and for nearly two straight months, the media is saturated with visions of sugar plums. When [...]

  • September 23, 2022

    UpHouse Celebrates 5 Years! Here’s What We’ve Learned

    UpHouse is five! Where does the time go? That's like 35 in dog years. Or 36 in cat years. Or a youthful 34 sheep years. We've grown and learned so much since we began our journey in 2017. Then [...]

  • April 15, 2020

    Three Tips from The Proximity Paradox: Compete with Those You Admire

    Comparing ourselves to our competitors is natural—it’s what drives all of us in business. We feel threatened when our competitors do something different (especially if it appears to work), and we constantly obsess over what their next move may [...]

  • January 31, 2020

    Come Up with Ideas to Plan

    Did you know that North Americans spend about 55 percent of their working hours on meetings, administrative tasks, and other “interruptions” from their primary responsibilities? This was the case for UpHouse’s Alex Varricchio in his previous role. Here’s what [...]