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October 30, 2019
Study: Building a Lasting Brand for Event Recall Year After Year
The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, [...]
August 29, 2019
Creative Crush: Party Mountain Paper Co.
This week’s Creative Crush has done what many of us wish we could do (read: just go for it!). She’s turned her pop culture obsession into a business. Margaret Kalejta is the CEO, designer, production manager, and assistant at [...]
August 3, 2019
Study: How Do You Give Fresh Life to a Brand Without Overhauling It?
Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially [...]
June 6, 2019
Study: Define a Company’s Brand by Telling Its Story
The general public often has pre-conceived notions about insurance companies. That view is one that is highly corporate and inflexible. Ask the average person their thoughts on the insurance industry in general and the answer is frequently a recount of a frustrating previous experience. Johnston Group, however, is a different kind of insurance [...]
May 28, 2019
Study: Can a Field of Practice Also be a Brand?
The Canadian Kinesiology Alliance (CKA) is a non-profit corporation that advocates and promotes the advancement of the profession of kinesiology in Canada. It is the unifying voice for kinesiology in Canada and represents nine provincial kinesiology associations and over 4,000 affiliated Kinesiologists. [...]
May 13, 2019
Study: Rebranding Can Mean Being Unapologetically Different
Established in 1901, Winnipeg’s Balmoral Hall School (BH) has been inspiring girls’ imagination and courage to excel, to reach, to learn and to care. When it opened almost 120 years ago, it was one of the few [...]
April 4, 2019
Meet The Marketers: Beeproject Apiaries
If you live in Winnipeg, you’ve definitely seen the Beeproject Apiaries honey jars at your favorite coffee shop. What started as an experiment has now turned into a community-based business that combines urban beekeeping, education, and community engagement. Chris [...]
March 14, 2019
Creative Crush: Pandr Design Co.
Pandr Design Co. is a team of boss ladies based in Southern California. Roxy and Phoebe, the co-founders and owners of Pandr Design Co., are on a mission to crush the stereotype of the starving artist through bold and [...]
January 24, 2019
Meet the Marketer: Dave Matthes of Princess Auto
We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated [...]
December 19, 2018
Creative Crush: The Cartorialist
Turning a hobby into a successful career is the dream of many — made suddenly a little more conceivable with the ability to gain widespread recognition online. Carly Kuhn has successfully achieved both. Known on the Internet as The [...]
October 24, 2018
Strategies for Creating Distance from Your Competition
We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the [...]
September 25, 2018
Meet the Marketers: Coal and Canary
Deciding to go into business with your best friend has its challenges – but it’s nothing a little lip sync battle can’t solve for this duo. Amanda Buhse and Tom Jansen, the illustrious pair behind the candle company, [...]