Kiirsten May
Associations
A Practical Guide to Membership Retention
Bringing new members into your association is only part of the equation. Keeping them engaged, connected and excited to renew...
Private Business
How to Explain Your Work So People Understand
When you’re fully immersed in your work, communicating what you do can sometimes feel more challenging than expected. If your...
Purpose-Driven Marketing
A Practical Advocacy Marketing Guide for Non-Profits
Advocacy marketing is about more than raising awareness. For non-profits, success isn’t measured by how many people see your message,...
Purpose-Driven Marketing
Why Early Community Engagement Improves Marketing
Community engagement isn’t just a nice-to-have. It’s one of the most valuable tools for building stronger marketing. By connecting with...
Purpose-Driven Marketing
Building Meaningful Inclusion Beyond Awareness Months
Inclusion can easily get stuck at the surface, with good intentions and symbolic gestures that don’t create lasting change. While...
Purpose-Driven Marketing
How Pride Marketing Can Better Reflect 2SLGBTQIA+ Communities
Every June, brands across North America launch Pride campaigns filled with rainbow visuals and promises of inclusion. Although these efforts...
Tourism
How Compelling Storytelling Campaigns Attract Tourism Talent
Recruiting tourism talent is about more than filling open positions. It’s about helping people see themselves in the industry. Genuine,...
Private Business
Why Your Brand Feels Forgettable and How to Fix It
Ever feel like your brand is fading into the background? You’re not the only one. When things are changing quickly,...
Purpose-Driven Marketing
Move Beyond Pride: Build Authentic Year-Round Allyship
You’ll see many brands show support for 2SLGBTQIA+ people every June, but real allyship goes much further than a rainbow...
Energy
How to Explain Renewable Energy Without the Jargon
Talking about renewables doesn’t have to feel intimidating, and you don’t have to sacrifice accuracy to make it understandable. With...
