Kiirsten May
Energy
Picking a Marketing Firm for Utility Contractor Outreach
Reaching and engaging contractors in the utility sector can be a steep challenge. For utilities and program managers, finding a...
Tourism
Do You Need a Tourism Brand Refresh? Here’s How to Tell
Refreshing your tourism brand is less about wiping the slate clean and more about making sure your identity and story...
Tourism
Can Attractions Modernize Without Losing Identity?
The big question almost every beloved attraction faces is how to evolve for the future without letting go of the...
Energy
How to Boost AI Search Visibility for Energy Careers
People are changing how they look for jobs in energy. Candidates now type searches like “green jobs near me” and...
Associations
Transform Public Perception of the Trades With Marketing
People’s views on the trades are shifting, but there’s still a long way to go. For years, careers in these...
Tourism
Who Really Runs Influencer Campaigns for Local Destinations?
In tourism, more people are starting to ask: who actually manages influencer campaigns for local destinations? The answer isn’t always...
Energy
Make Energy Jobs Magnetic to Career Switchers
At UpHouse, we’ve learned that welcoming career switchers into the energy sector takes more than crossing our fingers and hoping...
Tourism
Why Destination Brands Sound Generic and How to Fix Them
Over time, many destination brands begin to sound the same, shaped by vague slogans and broad language that could apply...
Associations
How Associations Can Win New Audiences and Grow Membership
These days, many associations face the same hurdles: plateauing membership, limited diversity and tougher competition for attention. You know your...
Tourism
How Destinations Get Recommended by AI
Picture a traveller asking ChatGPT where to go for the perfect Canadian fall road trip with kids. Instead of sifting...
