Kiirsten May
Purpose-Driven Marketing
Building Meaningful Inclusion Beyond Awareness Months
Inclusion can easily get stuck at the surface, with good intentions and symbolic gestures that don’t create lasting change. While...
Purpose-Driven Marketing
How Pride Marketing Can Better Reflect 2SLGBTQIA+ Communities
Every June, brands across North America launch Pride campaigns filled with rainbow visuals and promises of inclusion. Although these efforts...
Tourism
How Compelling Storytelling Campaigns Attract Tourism Talent
Recruiting tourism talent is about more than filling open positions. It’s about helping people see themselves in the industry. Genuine,...
Private Business
Why Your Brand Feels Forgettable and How to Fix It
Ever feel like your brand is fading into the background? You’re not the only one. When things are changing quickly,...
Purpose-Driven Marketing
Move Beyond Pride: Build Authentic Year-Round Allyship
You’ll see many brands show support for 2SLGBTQIA+ people every June, but real allyship goes much further than a rainbow...
Energy
How to Explain Renewable Energy Without the Jargon
Talking about renewables doesn’t have to feel intimidating, and you don’t have to sacrifice accuracy to make it understandable. With...
Purpose-Driven Marketing
Why Pride Marketing Can Feel Performative
Rainbow logos and Pride campaigns are hard to miss every June. Yet with this uptick in visibility, a wave of...
Associations
What Causes Interest in the Trades to Stall
Everywhere we look, people are talking about the value of skilled trades. Whether it’s career fairs, dinner-table conversations or headlines...
Private Business
Why the Best Brand Identities Aren’t Built Alone
Figuring out what truly sets your brand apart isn’t something you can do alone. Your distinct identity takes shape when...
Tourism
Building Partnerships to Attract Non-Local Visitors
Bringing travellers from outside your region takes more than great marketing alone. Real success comes from creative partnerships that express...
