Kiirsten May
Energy
How to Explain Renewable Energy Without the Jargon
Talking about renewables doesn’t have to feel intimidating, and you don’t have to sacrifice accuracy to make it understandable. With...
Marketing Essentials
Why Pride Marketing Can Feel Performative
Rainbow logos and Pride campaigns are hard to miss every June. Yet with this uptick in visibility, a wave of...
Associations
What Causes Interest in the Trades to Stall
Everywhere we look, people are talking about the value of skilled trades. Whether it’s career fairs, dinner-table conversations or headlines...
Private Business
Why the Best Brand Identities Aren’t Built Alone
Figuring out what truly sets your brand apart isn’t something you can do alone. Your distinct identity takes shape when...
Tourism
Building Partnerships to Attract Non-Local Visitors
Bringing travellers from outside your region takes more than great marketing alone. Real success comes from creative partnerships that express...
Energy
How to Attract New Talent to Energy Careers
Helping young people and those from underrepresented backgrounds find their place in energy is not about making them fit into...
Associations
Find the Right Partner for Workforce Marketing
If you’re looking for more than buzzwords and polished visuals in your workforce program campaigns, it helps to understand what’s...
Associations
AI Engine Optimization for Associations Explained
Associations today face new hurdles in staying visible, especially as AI changes how people search for information and how associations...
Energy
How to Build Awareness in the Renewables Sector
Building awareness in the renewables sector is not just about getting attention. It’s about making complex, technical solutions understandable, credible...
Associations
Better Branding and Messaging for Professional Organizations
Professional organizations often face a challenging question: who really takes ownership of your branding and messaging? For us, this is...
