Kiirsten May
Market Guides
Destination Marketing Agencies in Canada: 2026 Market Guide
Published: 2026 | Region: Canada | Updated: September 2026 Destination marketing agencies help tourism organizations build destination awareness, attract visitors and strengthen regional tourism brands....
Private Business
How to Evolve a Founder-Led Brand as You Grow
Scaling a founder-led brand can create an interesting tension. The founder’s perspective, relationships and instincts may be a big part...
Associations
How Associations Can Better Understand What Members Want
Understanding your members isn’t about finding one answer that represents everyone. Members can have different priorities, experiences and expectations of...
Tourism
Bringing a Destination Story to Life
Shaping a powerful destination story means more than stringing together experiences. It’s a creative process built on listening, shared vision...
Tourism
How Experiential Marketing Reframes Destination Perception
Beautiful images can show people what a destination looks like. A strong tagline can give them something to remember. But...
Purpose-Driven Marketing
How to Use Storytelling to Strengthen Advocacy
Storytelling can turn an advocacy issue from something people understand into something they remember and act on. But memorable storytelling...
Purpose-Driven Marketing
Advocacy Marketing Lessons from Community Leaders
A bold advocacy campaign can get people talking. But for community leaders, getting attention is only part of the job....
Energy
How to Build Trust With Energy Program Communications
People are more likely to participate in energy programs when they understand why they exist, not just how they work....
Energy
The Hidden Reason Energy Program Participation Stalls
Energy-efficiency and electrification programs promise big benefits, lower costs, improved comfort and a more reliable energy system. So, why are...
Purpose-Driven Marketing
Budget-Friendly Advocacy Marketing for Non-Profits
Effective advocacy marketing is not about spending the most. It is about making the most of the resources you have....
