Kiirsten May
Purpose-Driven Marketing
Advocacy Marketing Lessons from Community Leaders
A bold advocacy campaign can get people talking. But for community leaders, getting attention is only part of the job....
Energy
How to Build Trust With Energy Program Communications
People are more likely to participate in energy programs when they understand why they exist, not just how they work....
Influencer Marketing
What Are Usage Rights in Influencer Marketing?
Learn what usage rights are in influencer marketing, including organic, paid, website and email usage and how they affect creator partnerships.
Energy
The Hidden Reason Energy Program Participation Stalls
Energy-efficiency and electrification programs promise big benefits, lower costs, improved comfort and a more reliable energy system. So, why are...
Purpose-Driven Marketing
Budget-Friendly Advocacy Marketing for Non-Profits
Effective advocacy marketing is not about spending the most. It is about making the most of the resources you have....
Associations
A Practical Guide to Membership Retention
Bringing new members into your association is only part of the equation. Keeping them engaged, connected and excited to renew...
Private Business
How to Explain Your Work So People Understand
When you’re fully immersed in your work, communicating what you do can sometimes feel more challenging than expected. If your...
Influencer Marketing
What Should Be Included in an Influencer Brief?
Even the best creator can’t save a bad brief. Many influencer campaigns underperform not because the creator was wrong for the campaign,...
Purpose-Driven Marketing
A Practical Advocacy Marketing Guide for Non-Profits
Advocacy marketing is about more than raising awareness. For non-profits, success isn’t measured by how many people see your message,...
Purpose-Driven Marketing
Why Early Community Engagement Improves Marketing
Community engagement isn’t just a nice-to-have. It’s one of the most valuable tools for building stronger marketing. By connecting with...
