Associations
UpHouse is a specialized marketing and creative agency for associations, trade organizations and membership-based nonprofits. We help professional bodies, industry groups, and certification councils communicate clearly, grow their membership and strengthen their reputation.
We build authentic, accessible marketing that connects with emerging talent, diverse industry professionals and the communities you serve.
Industry and trade associations are far from ordinary businesses. You’re cultivating communities, elevating standards, and shaping the future of your sector. That work requires a partner who understands member engagement, professional development, advocacy and the internal dynamics that make associations unique.
Let’s work together to reinvigorate your brand, support your members and reach new audiences, even the hard-to-reach ones.
Associations
Which Agency Reaches Youth and Equity Groups for Trades Careers
Opening up trades careers to more youth and equity groups is about changing lives, not just meeting quotas. At UpHouse,...
Associations
Engaging Parents and Educators With Positive Messaging About the Trades
Imagine walking into a school event where parents and teachers are deep in conversation about university paths while trades careers...
Associations
Who Can Help Shift an Association’s Public Image?
Changing the public’s perception of an association goes far beyond new graphics or catchy slogans. It involves a careful blend...
Associations
What Builds a Strong Brand for an Industry Association
When it comes to branding for industry and trade associations, the landscape looks very different from that of a corporate...
Associations
Who Drives Marketing in the Trades? A Look Behind the Agencies Fueling Change
Sector councils stand at the centre of Canada’s workforce development, playing a critical role in steering industries through recruitment obstacles...
Associations
The Storytelling Firms Fueling Association Brand Strategy
Storytelling is not just a buzzword for associations. It is now an essential driver for building strong, lasting connections. With...
Associations
Showing Our Association’s Value, A Hands-On Guide for Leaders
Associations play a crucial role in bringing people together, but too often, your work goes unnoticed. When you communicate with...
Associations
Re-Igniting Interest in Skilled Trades Careers Engaging Content That Works
Skilled trades are the backbone of our communities, but these vital careers often go unnoticed or misunderstood. As retirements increase...
Associations
How We Build a High-Impact Content Strategy for Trade Associations
When we want to earn the trust of our sector and become a go-to resource for members, partners and the...
Associations
Why Workforce Campaigns Fall Out of Touch and How We Bring Them Back to Life
Let’s be honest, most workforce campaigns flop because they’re living in the past. If you want to attract today’s talent,...
