Published On: August 20, 2021By

Brand awareness is a major key to a successful business. If you have an amazing product or service but people don’t know about it, who’s going to buy it?

The same principle applies to a campaign or event you’re planning. It’s important to ask yourself, “How can I get the word out?”

In today’s digital age, many traditional public relations tactics have a modern and digital twist. One of these strategies is a digital media kit that helps reporters and journalists learn more about your business, campaign or event. This ultimately helps them tell your story as they publish or broadcast it to their audience.

What Is A Digital Media Kit?

The PR industry moves with the evolution of technology. Media kits or press kits started out as printed documents that were handed out in an envelope or folder to the media at press conferences, media events, interviews or meetings. Companies and organizations also mailed these out in boxes to various media outlets.

As technology continues to change the industry, more PR professionals transition to using digital media kits. That doesn’t mean printed media kits are dead. There is still a time and place for it. At Dooley PR & Marketing, we see the value in both.

Digital media kits can be downloadable files hosted in a Google Drive or DropBox folder. That makes it easy to send the link to the folder to your targeted reporters and journalists, along with a personalized email pitch where you briefly talk about why they should cover your story and what makes it newsworthy.

What To Add To Your Digital Media Kit?

Here are some of our top digital media kit materials:

  • Backgrounder: Why should the media outlet share your story with their audience? Here you can add a summary of your business, new product, campaign or event you are pitching. We also recommend giving a brief description of your company or organization.
  • Fact Sheet: Fast facts and stats about your company or organization. We suggest designing something visually appealing, like an infographic.
  • News Release: A one to two-page summary of what’s newsworthy about your story. We recommend including quotes from key stakeholders like company executives, board members or important clients.
  • Visuals: Add photos and video b-roll. Company logos are also helpful – make sure you provide them with a high-resolution image. You can do it yourself, but we recommend hiring professionals to help with your photography and videography needs.
  • Other supporting documents, information or visuals: Add other important information, but make sure you are not including too much – your information may get lost or just overwhelm the person reading it. Remember, complete but concise.

Need Help Creating A Digital Media Kit? We’re Here To Help!

Please don’t hesitate to give us a call if you need help creating a digital or traditional media kit. Our Winnipeg public relations team here at Dooley PR & Marketing can create these media kits for you, and help you with other PR and marketing needs.

Let’s talk! Contact us today and we’ll help YOU reach your brand awareness goals.

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