Sydney’s love for words and creativity goes beyond her day job. She’s an avid thriller reader and loves spending her free time DIY-ing—her crafts of choice are embroidery, crochet and using her Cricut.
Whether it’s brand or campaign concepts, social, digital, out-of-home or web copy, Sydney approaches every piece with curiosity, a strategic eye and her infectious enthusiasm. She loves a good brainstorm and finds it exhilarating to discover the golden nugget that leads to the big idea. She’s enjoyed crafting copy for a variety of clients including Manitoba Liquor and Lotteries’ DrinkSense, Manitoba Possible, FortWhyte Alive and UpHouse Talent.
Sydney loves UpHouse’s warmth, inclusivity and how much the team cares about people. She’s excited to work with clients that give back to the community and hopes to make a difference by sharing their stories.