Alex Varricchio




While leading UpHouse’s impressive growth year over year, Alex has helped develop and maintain UpHouse’s culture of limitless creativity and ideas—cultivating a safe space for testing and launching creative projects to learn from.

Equally celebrated for his creative accolades and his entrepreneurial success, Al, along with co-owner Kiirsten, has been nominated for EY’s Entrepreneur of the Year award and won Canada’s LGBT+ Chamber of Commerce’s National Young Entrepreneur of the Year. Alongside earning international and national marketing awards for the agency’s work, Alex and Kiirsten published a book, The Proximity Paradox, pointing out the ways we can be “too close” to an idea or industry to see innovative solutions.