In the face of so much change and uncertainty, it can be hard to tap into the fun and creativity that we used to take for granted. These unprecedented times call for some precedented tips, which Alex had a [...]

Staying in one place for at least two months has meant different things to everyone. But despite the disruption to their lives and their static location, artists still got busy creating. Some are making works that respond directly to [...]

In marketing, the most effective way to create distance from your competition is to set your sights on a “competitor” in a completely different industry. The goal here is to find a new source of inspiration and a new [...]

A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a [...]

At first glance, Hiller Goodspeed’s drawings may look simple, easy to interpret and straightforward, which is part of where the beauty of his work lies. Through his palatable, intentional work, Hiller communicates important messages of self-appreciation and self-sufficiency. His [...]

We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated [...]

Last week, Strategy Magazine announced the nominations for the Public Service category of its AToMiC Awards. We were thrilled to see that our Locked Out of Life campaign for the Cerebral Palsy Association of Manitoba and Public Interest Law Centre [...]

When you are looking for new answers into new questions, it is knowledge itself that blocks purpose. It is knowledge that creates real ignorance, just as wealth creates poverty. Knowledge creates real ignorance. Every time a new discovery is [...]

Most of the people reading this blog will have active execution ceilings as well as active innovation ceilings. You’ve likely got someone outside your office door telling you that you need to be more creative, that you’ve got to [...]

We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the [...]

Recognizing the Proximity Paradox “The experts told us to do it this way.” “It’s worked for us in the past, it will work again.” “That’s a good idea, but they would never go for it.”   If you’ve ever [...]

We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In our first edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackle the [...]

You might not recognize Jessica Libby‘s name, but you have definitely seen her work. Based in Winnipeg, she scours inspiration the world over to create fun and playful animated videos. Having worked with some of the most renowned Manitoban [...]

In a recent whitepaper, we delved into the topic of innovation and execution ceilings. Innovation ceilings represent the highest reaches of our imagination, while the latter limits our creativity to our ability to produce the work.   We’ll explore [...]

In a recent whitepaper, we delved into the topic of innovation and execution ceilings. Innovation ceilings represent the highest reaches of our imagination, while the latter limits our creativity to our ability to produce the work.   We’ll explore [...]