Presented annually since 1954, the Cannes Lions are an international creative awards show that focuses on the best in the advertising and communication industry. Luckily, Winnipeggers get to see the world’s most entertaining, inspirational, and humorous commercials on the big screen at the Winnipeg Art Gallery. This past year’s selection of bronze, silver, gold, and grand prix winners was chock full of insightful and entertaining media. Here’s a roundup of some of our favourites for your viewing pleasure.
“The Mastercard ad really hit home for me. I’ve dealt with vision loss, this spotlight concept is totally accurate to how I experienced the world for some time. I’ve never seen it so easily and accurately described. As well, most banks don’t have accessible cards. Most folks I know will cut into their own cards or affix tactile braille to a corner to tell them apart.”
“I liked [Locked Down Love Story from Heineken]—the comment section is quite divided, though!”
“The [Frontline 19 ad] has been insightful as we begin to work on a recruitment campaign for Shared Health Manitoba.”
Swipe Right, Pitch Right: Mastering the Art of Selling Yourself in Love and Business
Ah, love and business – two fields where the struggle to sell oneself is oddly similar. In both, that dreaded question lingers: How do I start? The opening line, the first impression, the spark that ignites the flames of interest.Statistically, [...]
UpHouse Wins International Awards For Purpose-Driven Marketing
Two campaigns use impactful messaging of inclusion for people with disabilities Marketing and public relations agency UpHouse continues its reputation for creating award-winning, purpose-driven work with two Anthem Awards wins. The agency’s marketing campaigns Let’s Grow to Work and [...]
Sabrina Claros (she/her) is a Latina creative, adventurer and storyteller based in Los Angeles. Her work aims to highlight outdoor athletes and adventure beyond the excursions, peak bagging and epic views. She wants to tell the stories of the [...]
Our Winnipeg office is located on Treaty 1 Territory, the original lands of the Anishinaabeg, Cree, Anishininiimowin (Oji-Cree) and Očhéthi Šakówiŋ (Seven Council Fires) peoples, and on the homeland of the Métis Nation. We acknowledge the harms and mistakes of the past and we seek to move forward in partnership with Indigenous communities in a spirit of respect, reconciliation and collaboration.