Presented annually since 1954, the Cannes Lions are an international creative awards show that focuses on the best in the advertising and communication industry. Luckily, Winnipeggers get to see the world’s most entertaining, inspirational, and humorous commercials on the big screen at the Winnipeg Art Gallery. This past year’s selection of bronze, silver, gold, and grand prix winners was chock full of insightful and entertaining media. Here’s a roundup of some of our favourites for your viewing pleasure.
“The Mastercard ad really hit home for me. I’ve dealt with vision loss, this spotlight concept is totally accurate to how I experienced the world for some time. I’ve never seen it so easily and accurately described. As well, most banks don’t have accessible cards. Most folks I know will cut into their own cards or affix tactile braille to a corner to tell them apart.”
“I liked [Locked Down Love Story from Heineken]—the comment section is quite divided, though!”
“The [Frontline 19 ad] has been insightful as we begin to work on a recruitment campaign for Shared Health Manitoba.”
This month we’ve got crushes so nice, we’re writing about them twice! Kendra Penner, a photographer, and Hayley Penner, a songwriter and author, are two talented sisters with a famous father named Fred. We sat down with the pair to [...]
What sound does a brand make? This is the question that’s been nagging me for weeks—not because I’m grappling with the answer, but because it’s a question I should have started asking myself years ago. I recently attended a [...]
Why Barbie Made Fun of Herself (and You Should Too)
There are obviously about a trillion things to covet about the marketing of the Barbie movie: the partnerships, the music, the art direction, the hype machine that launched it… the list goes on. But maybe one of the [...]
Our Winnipeg office is located on Treaty 1 Territory, the original lands of the Anishinaabeg, Cree, Anishininiimowin (Oji-Cree) and Očhéthi Šakówiŋ (Seven Council Fires) peoples, and on the homeland of the Métis Nation. We acknowledge the harms and mistakes of the past and we seek to move forward in partnership with Indigenous communities in a spirit of respect, reconciliation and collaboration.