Energy

UpHouse is a specialized marketing and communications agency for energy, utilities, climate organizations and clean-tech initiatives. We help energy-efficiency programs, public agencies, nonprofits and climate innovators communicate clearly, increase program participation and build trust with the people and communities they serve.

We create accessible, evidence-backed marketing that makes complex topics, like electrification, rebates, retrofits, efficiency upgrades and demand-side management, feel understandable, actionable and relevant.
Energy and climate organizations have unique responsibilities. You’re driving behavior change, supporting grid reliability, advancing sustainability goals and helping people make informed decisions that impact their lives and communities. That requires a partner who understands regulatory environments, public trust, program delivery and the motivations behind how people adopt new technologies.

Let’s work together to clarify your message, increase program uptake and reach the audiences who need your support the most.

How We Help Contractors Drive Energy Program Success

How We Help Contractors Drive Energy Program Success

Alex Varricchio
November 18, 2025

Contractors are at the heart of energy program progress. When we earn their trust and commitment, our initiatives move from...

How We Elevate Technical Recruitment Through Storytelling

How We Elevate Technical Recruitment Through Storytelling

Alex Varricchio
November 16, 2025

Finding skilled technical talent can feel like searching for a needle in a haystack, even though the technical job market...

How We Reimagine the Trades for Today’s Talent

How We Reimagine the Trades for Today’s Talent

Alex Varricchio
November 16, 2025

Changing the conversation around the trades is more than a branding project for us. It is crucial for the future...

How We Make Technical Energy Content Accessible and Engaging

How We Make Technical Energy Content Accessible and Engaging

Alex Varricchio
November 15, 2025

We believe that technical energy topics do not need to feel overwhelming or out of reach. Our team at UpHouse...

How We Use Storytelling to Transform Technical Recruitment

How We Use Storytelling to Transform Technical Recruitment

Alex Varricchio
November 14, 2025

Bringing new talent into technical roles is rarely a simple process, especially when the work feels confusing, full of specialized...

How We Make Energy Careers Modern and Meaningful

How We Make Energy Careers Modern and Meaningful

Alex Varricchio
November 14, 2025

Clean energy is booming, but old ideas about the industry often remain. Some still assume jobs in this sector are...

How We Help Brands Break Through in Renewables and Climate

How We Help Brands Break Through in Renewables and Climate

Alex Varricchio
November 11, 2025

Succeeding in the renewables and climate sector is about more than simply having a presence. It takes knowledge, vision and...

How We Help Clean Energy Companies Build Awareness

How We Help Clean Energy Companies Build Awareness

Alex Varricchio
November 9, 2025

Working in clean energy means facing a range of challenges you will not find in most industries. Our clients are...

Leading Workforce Marketing for the Trades Trends and the UpHouse Approach

Leading Workforce Marketing for the Trades Trends and the UpHouse Approach

Alex Varricchio
November 8, 2025

Recruiting skilled tradespeople grows more complex every year. Shifting expectations, rising demand and persistent myths all make attracting the best...

How We Champion the Trades as Top Career Choices

How We Champion the Trades as Top Career Choices

Alex Varricchio
November 7, 2025

For far too long, trade careers have played second fiddle to four-year university paths. We believe it is time to...

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