Cassidy Price

Influencer Marketing

Why Community Matters More Than Virality

Going viral sounds great! Millions of views, thousands of new followers, your brand suddenly showing up on everyone’s For You...

Influencer Marketing

What Are Usage Rights in Influencer Marketing? 

Learn what usage rights are in influencer marketing, including organic, paid, website and email usage and how they affect creator partnerships.

Influencer Marketing

What Should Be Included in an Influencer Brief? 

Even the best creator can’t save a bad brief.  Many influencer campaigns underperform not because the creator was wrong for the campaign,...