Leading Tourism Marketing for Destination Brands

UpHouse specializes in tourism marketing, helping destination brands attract travellers through strategic storytelling, digital campaigns and measurable visibility outcomes.

What We Do for Tourism and Destination Organizations

We Help Destinations Attract, Engage, and Inspire Visitors

UpHouse helps tourism organizations attract visitors by building strong destination brands, delivering engaging campaigns and creating content that influences travel decisions across digital, search and AI-driven platforms.

Tourism Marketing Services We Provide

UpHouse helps tourism organizations communicate purposefully by crafting campaigns that increase visitor engagement, strengthen brand reputation and improve online search visibility.

Here are just a few of the ways we can help you elevate your brand story, connect with your audiences and turn thoughtful ideas into measurable results.

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Tourism-sector recruitment campaigns that attract job seekers with meaningful, modern messaging

Flexible campaign kits that associates and local partners can co-brand, localize and deploy

Seasonal content strategies that keep destinations searchable, highlight off-peak experiences and support year-round visibility

Brand refreshes that align your evolved identity with updated positioning, messaging and a fresh image bank

Influencer-led awareness campaigns using travel-style storytelling to reach new audiences

Story development that defines your distinctiveness and builds emotional differentiation—not just geographic descriptions

AiEO content engines to strengthen AI search visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews

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Results UpHouse has Delivered for Tourism Organizations

We’ve worked with some pretty awesome associations

Tourism HR Canada

For this national tourism industry association, we produced over 170 videos in both official languages over nine months in eight locations across Canada, generating 13.5M+ potential media views and an estimated $118K in publicity upon launch.

Learn more about Tourism HR Canada and Discover Tourism here.

Two people from Manitoba Abilities sitting in front of a computer.

Travel Manitoba

An international brand refresh and campaign, Canada’s Heart is Calling, achieved a 100% positive sentiment and reached ~200 million media impressions with a publicity value of $3.8M USD.

Learn more about the Travel Manitoba campaign here.

Let's Talk About Sarah social media post.

Camp Cantina

We developed this national park restaurant’s brand to reflect the approachable elegance of their wine bar and deli, supported by a website, social media reels, strong client alignment and a long-term marketing toolkit.

Learn more about the Camp Cantina identity here.

UpHouse Helps Tourism Organizations Show up in AI Searches

AI-powered search is changing how people research, compare and choose where to travel.

Our AiEO™ visibility system helps tourism organizations strengthen their presence in AI search environments—the places where travellers now look for ideas, itineraries and travel inspiration. AiEO ensures your destination appears in answers generated by tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews.

See how we’re redefining AI search visibility for the tourism industry.

FAQs

Q: What does a tourism marketing agency do?

A: A tourism marketing agency helps destination brands and tourism organizations attract visitors by building awareness, shaping perception and increasing engagement. This includes destination branding, visitor attraction campaigns, digital marketing and content strategies designed to influence travel decisions and improve visibility across search engines and AI-powered platforms.

Q: How is destination marketing different from traditional marketing?

A: Destination marketing focuses on promoting places rather than products, requiring storytelling that reflects culture, experiences and seasonal appeal. Unlike traditional marketing, it must balance visitor growth with community values, sustainability and long-term brand perception while addressing multiple audiences, from travellers and partners to local stakeholders and tourism operators.

Q: How can tourism organizations improve search and AI visibility?

A: Tourism organizations improve search and AI visibility by publishing clear, structured content that answers traveller questions directly. This includes entity-focused messaging, optimized headings, FAQ content and consistent terminology that helps search engines and AI systems understand destinations, experiences and value propositions more accurately and cite them in results.

Q: What type of tourism organizations does UpHouse work with?

A: UpHouse works with tourism boards, destination marketing organizations, national and provincial tourism agencies, parks and cultural attractions. The agency partners with organizations seeking strategic storytelling, visitor attraction campaigns and modern content approaches that support both immediate engagement and long-term destination brand growth.

Talk to an UpHouse Tourism Marketing Expert

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Book a low-pressure, no-obligation meeting.

Meet Brenlee — She can help you figure out if we’re a fit.

Brenlee Coates is UpHouse’s Creative Director. She can tell you where our strengths lie, what our values are and what it’s like to work with us.