We couldn’t be more excited for Aqua Essence Swim Academy. The company is making waves, as the company just announced the groundbreaking of its own private swimming pool in Winnipeg!
Located in a strip mall on Kenaston, the 8,000 sq. ft. facility will welcome students from all ages and levels.
They recently held a virtual groundbreaking event to celebrate and announce its new facility. Our team had the pleasure of organizing the virtual ceremony and sharing the Aqua Essence story.
We helped them pivot the event from in-person to virtual, and helped strategize to get the word out about the groundbreaking. Through media pitching and production of photos and videos we raised awareness. We sent that content to the media and posted online via Aqua Essence’s social media channels.
Scroll through to learn more about those efforts.
An Interview With The Founder
We interviewed Aqua Essence’s founder and instructor, Rishona Hyman, to communicate with the target audience about the company and the new pool. We prepared questions to ask her and filmed at her backyard pool. Rishona talked about Aqua Essence and why its services are essential to the community.
Lastly, we shot b-roll footage to add better visuals to the four-minute interview video.
The Aqua-mazing Virtual Tour And Groundbreaking
The virtual groundbreaking wouldn’t have been complete without a tour, so we filmed Rishona on-site at the new facility. We took photos and videos of Rishona shoveling sand and a couple of her students playing inside.
The Campaign’s Media Coverage
We packaged Rishona’s interview and virtual tour as a virtual media kit which also included photos and b-roll footage. We sent the package as an attachment to media outlets along with the pitch.
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Our Winnipeg office is located on Treaty 1 Territory, the original lands of the Anishinaabeg, Cree, Anishininiimowin (Oji-Cree) and Očhéthi Šakówiŋ (Seven Council Fires) peoples, and on the homeland of the Métis Nation. We acknowledge the harms and mistakes of the past and we seek to move forward in partnership with Indigenous communities in a spirit of respect, reconciliation and collaboration.