Cue the confetti because UpHouse Talent just turned one and we have a lot to celebrate.
One year ago, we set out on a mission to uplift a crew of diverse influencers and connect them with like-valued brands.
As a marketing and PR agency, we often work with influencers, actors and models for client projects, and it became really difficult to find diverse talent. We found ourselves reaching out to the same people every time, showing a clear gap in the market for a truly diverse talent agency.
It’s not just us noticing this gap. Global public relations firm MSL reported BIPOC (Black, Indigenous and people of colour) creators make up to 67 per cent less per in-feed Instagram post. Seeing a stat like this fuelled our motivation to create an agency that represents historically marginalized creators.
So here we are, now with 21 creators from all over North America who have an array of backgrounds, body types, abilities, genders and personalities.
This year alone, we’ve helped our creators land nearly 50 brand deals with big and exciting names, including Dove, Slynd (a revolutionary estrogen-free birth control), Obi Robot (an eating device for individuals with upper mobility limitations) and Nordstrom. Big shoutout to the first creator who signed with us, Cory Lee. Since February, we’ve helped him get several brand deals highlighting products and organizations for people with disabilities. Cory, you were the beginning of it all, and we’re so proud of everything we’ve achieved together this year.
We don’t plan on slowing down anytime soon. With the media landscape constantly shifting, digital creators are becoming some of the most influential people in our society. They can use their platforms to elevate brands and products in a way that’s authentic – in a way their audience can trust. We’re excited to explore this space earlier and watch our creators continue to crush it.
It’s been an amazing year, and we can’t wait to continue growing. Cheers to another year of creativity and collaboration!
– Natasha & Aliyah
