Published On: November 7, 2022By

Agency Has Quickly Become One Of Manitoba’s Largest And Best

Winnipeg, November 7, 2022 – UpHouse announced today it has acquired Dooley PR, a deal that adds Manitoba’s premier public relations agency to a highly respected creative and branding team. UpHouse has grown quickly since its founding in 2017. The deal makes UpHouse one of the largest marketing-communications consultancies in Manitoba.

“Our company was built to help in-house marketing teams elevate their brands. We know there’s a strong demand from the companies we work with to add PR to their marketing mix,” said Alex Varricchio, Co-owner of UpHouse. “With the addition of the Dooley PR team, we’re gaining one of the most experienced and respected PR agencies in the Prairies.”

Dooley PR was founded by Adam Dooley in 2007 and has provided communications and public relations services to a mix of private and public sector organizations including national brands such as Roquette and Dynacare. They’ve also worked with local organizations such as the Manitoba Hotel Association, Paragon Design Build and Manitoba Egg Farmers.

“I’m very excited about the future of the combined company. We have admired the leadership and the creative team at UpHouse for a long time. We share a dedication to helping our clients solve problems and tell their stories in an ever-changing media landscape,” said Adam Dooley, President of Dooley PR.

Founded by Varricchio and Kiirsten May in 2017, UpHouse has earned accolades for its work with local clients such as Johnston Group, Travel Manitoba and Efficiency Manitoba, as well as with national organizations such as TECHNATION, BDC, Tourism HR Canada and Canada’s LGBT+ Chamber of Commerce.

“As we grow, we’ve been called on to support national clients who expect their agency to deliver strong branding and advertising, along with public relations and influencer marketing,” said May, Co-owner of UpHouse. “This deal improves our ability to deliver even more success for our clients.”

The purchase puts UpHouse in the position to strategically increase growth and services across the country and into the US. The acquisition closes on December 1.


About UpHouse

UpHouse is an award-winning ad agency, a certified diverse supplier through Canada’s LGBT+ Chamber of Commerce and is Pending B-Corp status. The agency believes that people consume advertising whether they want to or not, so the UpHouse team works to make marketing more authentic, accessible and diverse.


Adam Dooley
[email protected]