Sarah Jane Martin

(she/her)

Sarah Jane Martin is a writer and comedian who has been featured in the Winnipeg Comedy Festival, Global News and season 2 of Big Small Town on Fibe TV.  She approaches copywriting the same way she does sketch comedy, by asking two questions: what’s this about, and what’s the “about” about?

SJ’s lifelong commitment to disability advocacy has helped inform the direction of brand campaigns for clients like Abilities Manitoba, Huddle, and Manitoba Possible. She credits her degrees in psychology and theatre for enabling her to write with empathy, clarity and evocation. An avid camper and road tripper, SJ is always game to dive into a tourism campaign for clients like Travel Manitoba and Tourism HR Canada.

As one of UpHouse’s earliest interns, SJ was a consistent contributor for all kinds of creative projects before joining the team permanently in 2025. With her background in scientific research, she loves becoming an overnight expert in new businesses and industries. While her primary role is copywriter, she lends support to projects in business development, UpHouse Talent, focus group facilitation and karaoke backup harmonies.